Dr. Anthony Kerr


Anthony completed B.A. and B.Econ. degrees at the University of Queensland and a Graduate Diploma in Advertising at the Queensland University of Technology. He later graduated from a Masters in Sport Management (Massachusetts) and an MBA (Oregon) in the USA. He completed his PhD at the University of Technology, Sydney in the field of marketing and branding in sport.

He spent many years at LaTrobe University where he coordinated the Bachelor of Business (Sport Management) and served on the Sport Management Association of Australia and New Zealand (SMAANZ) board. Anthony has been nationally recognised for his excellence in teaching, having previously received the Australian Institute of Business Teaching and Learning Award, the La Trobe University Teaching Award and was nominated for the Australian Government Office for Learning & Teaching (OLT) Citation for Outstanding Contribution to Student Learning. He has also taught undergraduate and postgraduate marketing courses at Central Queensland University and Griffith University (Queensland).

Before joining academia, he spent a decade in marketing, sponsorship and account management, media and public relations in the sport industry working in Australia, England and the USA. He also helped some of the world's most famous brands, including Nike, AT&T Wireless, SEGA, UK Super League, TimeWarner and Manchester City to meet their marketing objectives by leveraging the power of sport to engage with consumers and deliver results.

Anthony continues to develop a real-world curriculum and has presented and published widely on the psychology of sport consumers and the globalisation of entertainment brands. He has made an important international contribution with his work on ‘satellite supporters’ and the psychological attachment these foreign consumers have with their team, while his other interests focus on event management and how FanFests might enhance the consumer experience.

Publications and Presentations


Nicholson, M., Kerr, A. and Sherwood, M. (2015). Sport and the Media: Managing the Nexus (2nd Edition), London: Routledge. https://www.routledge.com/Sport-and-the-Media-Managing-the-Nexus-2nd-Edition/Nicholson-Kerr-Sherwood/p/book/9780415839822

Book Chapters (Refereed)

Emery, P., Frost, W. and Kerr, A. (2014). On the March with the Barmy Army. In T. Baum & R. Butler (Eds.), Tourism and Cricket: Travels to the Boundary. Bristol: Channel View Publications, pp. 136-152. http://www.channelviewpublications.com/display.asp?K=9781845414528

Kerr, AK; Smith, NF and Anderson, A (2011): ''As American as Mom, Apple Pie and Dutch Soccer?' The Team Identification of Foreign Ajax FC Supporters' in Dolles, H. and Soderman, S. (Eds.), Sport as a Business: International, Professional and Commercial Aspects, Palgrove Macmillan, Basingstoke, pp. 15-34.

Kerr, AK (2009): 'Online Questionnaires and Interviews as a Successful Tool to Explore Foreign Sports Fandom' in Pope, N.K., Kuhn, K.L. and Forster, J.J. (Eds.), Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies, IGI Global, Hershey, pp. 228-244.

Journal Articles (Refereed)

Emery, P.R. Kerr, A.K. and Crabtree, R.M. (2016). Critical Incidents, Emotions and Value-Added Moments: The London 2012 Spectator Experience. Event Management, 20:4, 517-535. http://www.ingentaconnect.com/content/cog/em/2016/00000020/00000004/art00006;jsessionid=b3cfb4pmnrn2p.x-ic-live-01

Kerr, A.K. and Emery, P.R. (2016). Beyond Tippekampen: The Origins and Maintenance of Scandinavian Support for the Liverpool FC. Soccer & Society, 17:4, 512-526. http://www.tandfonline.com/doi/abs/10.1080/14660970.2014.936721

Kerr, A.K. (2014). An Exploratory Examination of American Fan Support for ‘Australia’s Game’. Sporting Traditions, 31, 69-86. http://sporthistory.org/portfolio-grid/sporting-traditions/

Emery, P.R., Crabtree, R.M. and Kerr, A.K. (2012). Australian Sport Management Job Market: An Advertisement Audit of Employer Need. Annals of Leisure Research, 15:4, 335-353.  http://www.tandfonline.com/doi/abs/10.1080/11745398.2012.737300

Kerr, AK and Emery, PR (2011): 'Foreign Fandom and the Liverpool FC: A Cyber-Mediated Romance', Soccer & Society, 12(6), pp. 880-896.

Kerr, AK and Emery, PR (2011): 'The Allure of an ‘Overseas Sweetheart’: A Liverpool FC Brand Community', International Journal of Sport Management and Marketing, Vol. 9 (3/4), pp. 201-219.

Kerr, AK and Gladden JM (2008): 'Extending the understanding of professional team brand equity to the global marketplace', International Journal of Sport Management and Marketing, Vol. 3 (1/2), pp. 58-77.

Conference Presentations

Kerr, A.K. (2013). Brazil: An Emerging Player in the Sport Media Nexus (Tanto Muito Mais Que Futebol), Brazil at the Centre of the Sporting World: The 2014 World Cup and the 2016 Olympics, May 24, 2013, Centre for Sport and Social Impact, Melbourne, Australia.

Emery, P.R., Kerr, A.K. and Crabtree, R.M. (2013). Critical Incidents, Emotions and Moments: The Co-Created London 2012 Olympic Spectator Experience, 21st Conference of the European Association for Sport Management (EASM), September 11-15, 2013, Istanbul, Turkey.

Emery, P.R. and Kerr, A.K. (2013). ‘Setting the Stage’: Host Management Challenges and Print Media Evaluation of the London 2012 Opening Ceremony, 6th International Sport Business Symposium, September 3-4, 2013, Buenos Aires, Argentina.

Kerr, A., Hoye, R., Brown, K. and Nicholson, M. (2012). Taking the Pulse of a New Franchise: An Analysis of Member Identification with the Melbourne Heart FC, 18th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference, November 28-30, 2012, Sydney, Australia.

Bove, D., Hodkinson, C. and Kerr, A. (2012). Value Co-Creation in the Australian Football League (AFL): A Service-Dominant Logic (SDL) Approach to an Old Problem, 20th Conference of the European Association for Sport Management (EASM), September 18-21, 2012, Aalborg, Denmark.

Conference Paper

Kerr, A.K. (2008). Team Identification and Satellite Supporters: The Potential Value of Brand Equity Frameworks, Sport Marketing Association 2008 Conference Proceedings, Sport Marketing Association, Australia, 48-66.