Professor Angelina Russo

PhD, MBAHEM, BD (HE Design)

Associate Dean Research and Research Higher Degrees

Research and teaching specialties

Design Strategy, Digital Marketing, Cultural Communication, Entrepreneurship, Cultural Practice, Creative Industries, Desktop Digital Fabrication, Museum Studies


Angelina is an experienced designer, a full professor and a practiced small business person who brings an entrepreneurial approach to research. Her expertise ranges from design sustainability and textile futures to digital communication strategy. She is recognised for her ability to bring together digital technologies and multi-disciplinary teams to support innovation across multiple sectors.

With more than 100 publications, 4 national awards and 25 years of experience in cultural research, teaching and design practice, she is regularly invited to provide leadership to the cultural sector. Her grant writing and development has resulted in over $12m in grants over 12 years. She is an experienced ARC grant reviewer with particular expertise in DECRAs.

Angelina is recognised for her  extensive social enterprise experience as a co-founder of the 4000 member global network, Museum3, an early cultural social media network turned NFP that ran for 8 years (2006 – 2014) providing an invaluable resource to the cultural sector. In 2018 she created Making Makers, a consultancy that offers Research Stewardship, Bespoke Product Development and Partnership and Network Development. Her entrepreneurial approach to maker activities includes “MAKEBREAK” digital fabrication training, a nested program of innovation and well-being, workshops in Zero Food Waste in the Workplace and “BisMakers: An Unusual Craft Affair” which bring senior artisans together with emerging digital artisans to share skills and knowledge that translates into business opportunity.

Publications and Presentations

Key publications

Russo, A and Pond, P.(2018) ‘Embedding Media in the Threshold Experience in Ross Parry, Ruth Page and Alex Mosele (eds) Museum Thresholds: the Design and Media of Arrival. Routledge

Russo, A (2018) Towards new modes of knowledge production:  Makerspaces and emerging maker practices in Susan Luckman (ed) The Craft Economy: Making, Materiality and Meaning (pp. 197-211)

Pond, P., Russo, A. and Lewis, J (2013).Towards a Conceptual Framework for an Empirical Study of Political Conversations on Twitter. In J. Freeman (Ed.), Proceedings of the Emerging Issues in Communication Research and Policy Conference, 2013 – Refereed Papers (pp. 118-126). Canberra: News & Media Research Centre, University of Canberra.

Russo, A (2015)  “Museums as Creative Incubators.” Museum communication: Practices and perspectives. International research conference, Danish Royal Academy of Sciences and Letters, Copen, Denmark; 08/2015

Zhang, Rui and Angelina Russo. “Towards comparative methods for evaluating cross-cultural digital creativity in museum exhibitions.” MWA2015: Museums and the Web Asia 2015. Published August 9, 2015. Consulted February 29, 2016.

Antlej, Kaja and Angelina Russo. “Museums as creative labs: 3D food printing inspired by culinary heritage in the context of makerspaces.”MWA2015: Museums and the Web Asia 2015. Published August 14, 2015. Consulted February 29, 2016.

Chin, Shinyi., Wilson, Bradley., Russo, Angelina. (2013) “Product Placement: A New Definition, Classificatory Framework and Agenda for Research.” In Rosengren, S., Dahlén, M. and Okazaki, S. (eds.) Advances in Advertising Research (Vol. IV) – The Changing Roles of Advertising. Berlin/Heidelberg Germany: Springer.

Chin, Shinyi., Wilson, Bradley., Russo, Angelina. (2012) Product Placement Redefined. Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, University of South Australia, December 3rd- 5th.

Russo, A. (2011) Transformations in Cultural Communication. Curator. The Museum Journal. vol. 54:3 Jul 11.pp.327-346

Russo, A (2012) Coming back to Crochet in H Edquiest. Collective Practices (Cambridge Scholarly Press.

Russo, A.( 2012) The rise of the media museum. Remediating cultural experience through social media in Elissa Giaccardi (ed) Heritage and Social Media. Understanding and experiencing Heritage in a Participatory Culture. London. Routledge. (Accepted October 2011)

Kelly, L., and A Russo. (2010). From Communities of Practice to Value Networks. Engaging Museums in Web 2.0. in Hot Topics, Public Culture, Museums, F. Cameron and L. Kelly, eds. Newcastle upon Tyne: Cambridge Scholars Publishing pp 281 – 299

Watkins, J., and Russo, A.(2009) Beyond Individual Expression: Creative Tools, Systems and Teams. In: Hartley, J. and McWilliam, K. (eds.): Story Circle: Digital Storytelling around the World. Malden, MA: Wiley-Blackwell pp 269-279

Kelly, L., and A. Russo. 2008. From ladders of participation to networks of participation: Social media and museum audiences. In Museums and the Web 2008: Proceedings, J. Trant and D. Bearman, eds., 83-93. Montreal: Archive and Museum Informatics.

Russo, A. and Watkins, J. (2007), Digital Cultural Communication: Audience and Remediation. In: Cameron, F. and Kenderdine, S. (eds.): Theorizing Digital Cultural Heritage. Cambridge, Mass., MIT Press ISBN 978-0-262-03353-4 pp. 149-164.

Russo, A. Watkins, J., Groundwater Smith, (2009) The impact of social media on informal learning in museums. Educational Media International Issue 2, Volume 3. pp. 153-166

Russo, A., Watkins, J., Kelly, L., Chan, S. Participatory Communication with Social Media.

(2008) Curator, The Museum Journal Volume 51, Issue 1, pp.21-32

Russo, A., Watkins, J., Kelly, L., Chan, S. ‘How will social media affect museum communication?’ Nordisk Museologi Issue 1(2007) ISSN 1103-8152 pp. 19-29

Russo, A. and Peacock. (2009) D. Great Expectations: Sustaining participation in social media spaces. In J.Trant and D. Bearman (eds). Museums and the Web 2009: Proceedings, Indiana: Archives & Museum Informatics pp 23-36.

Russo, A. and Watkins, J. New Literacy New Audiences. Social media and cultural institutions.. in S. Keane, J. Bowmanand S. Dunn (eds) Conference Proceedings. Electronic Information and Visual Arts Conference . London. July 22, 2008.pp. 54-66.

Watkins, J. and Russo, A. (2007): Participatory Design and Co-creativity in Cultural Institutions. Museums Australia Conference, Canberra, May 2007.

Watkins, J. and Russo, A. (2007): Cultural Institutions, Co-creativity and Communities of Interest. In: Schuler, D. (ed.): Online Communities and Social Computing, HCII 2007, LNCS 4564, pp. 212–221.

Russo, A., Mah, M., Marshall, T., Payson. C. (2007) The effect of social media on design education: from product to process. ConnectED, Sydney, July 2007

Russo, A., Watkins, J., Kelly, L., Chan. S. (2006): How will social media affect museum communication? Nordic DigitalRusso, Excellence in Museums (NODEM 06) Oslo, Norway December 2006.


Non Traditional Research publications

Russo, Angelina (2016) Beyonce and the Cultural Lure of Sweat. The Conversation. 24 March 2016

Angelina Russo, Steven Fleming: [re] cycle spaces. Traces and Hauntings, Edited by Katie Hayne, Jen Webb, 08/2015: chapter 18: pages 44-45; Centre for Creative & Cultural Research, University of Canberra., ISBN: 978-1-74088-424-2

Russo (2014) Curatorial Essay, Craft ACT Embracing Innovation Vol4, 24 July 2014

Fleming, S. & Russo, A (2014) London’s SkyCycle bike route – elevation of the white male elite? The Conversation. 13 January 2014

Russo and Fleming. Australians Dream of Speed.National Museum of Australia Dec 2013

Russo, A & Fleming, S. (2013) Reimagining Australia…by bike. The Conversation 25 November 2013.