Jamieann Wells

BBA Broadens Horizons and Alights New Marketing Passion

  • Industry: Consulting & Strategy
  • Mode of study: Teaching Centre
  • Location: Trinidad and Tobago
  • Programme: BBA
  • Themes: Career Goals,Duration,Practicality
  • Motivation: Promotion
  • Challenges: Life Commitments
  • Seniority: Mid-Level

created on 01/09/2015


Having worked as a Legal Assistant for the past 15 years, Jamieann decided to complete a BBA specialising in Marketing to branch out of her current field and prepare herself for a new role.

Her interest in marketing increased throughout the BBA, as the formal qualification gave her new and exciting perspectives on her current role and encouraged her to follow her passion.

“The BBA opened my eyes to what marketers actually do and now I can see everything from a marketing perspective. I now often come across situations in everyday life where that information is applicable,” she said.

Having the opportunity to complete the BBA within two years was one of the main reasons Jamieann decided to enrol in an AIB course through her local AIB Teaching Centre, SITAL College of Tertiary Education.

“I was particularly interested in the fact that I could study one subject per month and the whole course could be completed in as little as two years. I would say I have accomplished my goal by finishing it and can now look at different jobs outside my current field,” she said.

Jamieann found the Operations I and Operations II subjects highly applicable to her role at the time of completing her BBA. Also, the Managing Diversity subject had a major impact on her as she felt it was essential to understand, accept and respect each other as well as embrace different dimensions of diversity within the workplace.  

“The Leadership Issues and Introduction to Accounting subjects showed me what I should and should not be doing, and I was able to apply that to my role as well.”

Assignments were Jamieann’s favourite part of the course.

“I did a couple of hours of study each day. During my lunch break, I would take my books and find a quiet corner to work on my assignments,” she said.

“I would advise future BBA students to study a certain number of hours a week to help them balance their studies, life and work.”

By studying at a Teaching Centre, Jamieann also had the opportunity to network with a local student body of like-minded professionals and facilitators.

“You learn a lot and the facilitators encourage you to share your own experiences too,” she said.

“I am very happy that I chose AIB for my BBA and I now look forward to completing my MBA with AIB as well.”