MBA – Digital Business Focus

The course provides a scholarly and in-depth knowledge of the dynamics of leadership and how it applies to contemporary leadership practice.

On completion of this course participants should be able to:

• Demonstrate advanced understanding of leadership theories, concepts, and practice, including both traditional and contemporary forms of leadership.
• Critically evaluate various modes of leadership with consideration of ethical and socially responsible practice.
• Effectively communicate and apply relevant leadership principles to address diverse needs of various stakeholders.
• Develop a critically reflective leadership model for your own development.

This course provides comprehensive knowledge of the strategic management process and gives exposure to the concepts and frameworks that are used in understanding a company’s competitive position in domestic and international markets, and the development of new strategies.

On completion of this course participants should be able to:

• Demonstrate understanding of contemporary strategic management theory, concepts and principles.
• Demonstrate knowledge of how strategy formulation and strategy implementation processes work in contemporary organizations
• Conduct an analysis of the internal and external environment of the selected organizational context, using appropriate strategic management theories and frameworks to inform future direction.
• Critically evaluate different strategic alternatives and suggest an appropriate and ethical pathway for a business to build and sustain competitive advantage.

This course discusses the importance and strategic role of marketing in today’s globalized and digital business environment. Students learn practical skills that impact on business growth, like how to analyze the market context in which a business or enterprise is operating, segment the market, select an appropriate target market, and recommend strategic and tactical plans that co-create value for the selected target market

On completion of this course participants should be able to:

• Demonstrate an advanced understanding of contemporary marketing theory and practice.
• Evaluate marketing concepts and organizational issues to make evidence-based decisions on creating value for customers.
• Apply innovative marketing approaches, techniques, and ethical perspectives to recommend an evidence-based solution to the problem of capturing value from customers.
• Communicate marketing knowledge, skills, and ideas to others in writing clearly, persuasively, and credibly.

This course provides an in-depth knowledge of issues critical for the efficient and effective management of operations in service, public, manufacturing, not-for-profit, and other sectors.  The course covers operations management principles, frameworks, and contemporary topics.

On completion of this course participants should be able to:

• Demonstrate advanced understanding of operations management principles, frameworks, and contemporary topics.
• Critically analyze and evaluate operations management issues.
• Clearly, concisely, and credibly communicate operations management knowledge to others.
• Apply relevant principles and frameworks to develop innovative and evidence-based solutions for complex operations management issues.

This course prepares students for effective financial management in organizations. At a foundational level, the course introduces how a manager can interpret financial statements, identify trends and utilize financial tools and techniques to improve decision making, alongside non-financial considerations including ethics.

On completion of this course participants should be able to:

• Demonstrate understanding of core contemporary financial management theory, techniques and practice.
• Critically evaluate and effectively communicate recommendations to address financial management issues.
• Apply financial management theory and techniques to professional practice in an ethical manner.

This course will prepare students for the continuously evolving nature of work in uncertain times and the challenges and opportunities that this presents for organizations in meeting the strategic needs of a diverse workforce.

On completion of this course participants should be able to:

• Demonstrate advanced understanding of strategic human resource management theory and its application in practice.
• Critically evaluate and recommend improvements to existing human resource management strategies.
• Identify and evaluate different perspectives and contemporary trends, and their impact on strategic HRM.
• Design and effectively communicate an evidence based human resource management initiative with consideration to ethical concerns.

This course examines the development, concepts, and significance of the concepts and practice of Corporate Governance, and organizational governance within the context of organizational capacity building.

Pre-requisites: Three AQF Level 8 courses must be completed before attempting Corporate Governance

On completion of this course participants should be able to:

• Demonstrate advanced understanding of contemporary corporate governance theories, principles and regulatory frameworks.
• Use corporate governance theories and frameworks to interpret the key corporate governance responsibility, structure and function in practice.
• Critically evaluate corporate governance structure and practices with consideration of needs of various stakeholders, corporate ethics and social responsibility.
• Effectively apply and communicate relevant theories and frameworks to ensure sound and ethical corporate governance decisions in practice.

This course provides the skills and knowledge required to successfully manage projects in service, public, not-for-profit, private and other sectors. The course covers various practical frameworks and emerging topics.

Pre-requisites: A minimum of three AQF level 8 courses which must include Operations Management must be completed before attempting Project Management.

On completion of this course participants should be able to:

• Demonstrate advanced understanding of project management principles, frameworks, and contemporary topics.
• Critically analyse, reflect on, and synthesize complex information, problems, principles and frameworks related to project management.
• Research and apply relevant principles and frameworks to develop innovative, ethical, and evidence-based solutions for complex project management issues.
• Clearly, concisely and credibly communicate project management knowledge to specialist and non-specialist audiences to inform practice.

This course provides an essential overview of Artificial Intelligence (AI) types and their strategic application and integration in industry that is transforming business practice. In the context of organizational leadership in the age of digital disruption, this course explores the challenges and opportunities of AI as well as the capabilities, limitations and ethical considerations.

On completion of this course participants should be able to:

• Demonstrate an advanced understanding of the principal concepts of Artificial Intelligence (AI) in a business context.
• Critically evaluate the capabilities and limitations of AI types and their ethical challenges.
• Analyze the strategic functional, organizational, and industry needs that can be addressed by AI solutions.
• Develop, justify and effectively communicate appropriate approaches for the deployment of AI.

The aim of this course is to provide in-depth insight into the increasing dangers and frequency of cyber-attacks on businesses and government and how best to prevent or mitigate the damaging outcomes. The likely sources of attacks will be outlined along with the methods more commonly used, inherent weaknesses in systems, examine the risk factors and outline manager’s responsibilities. How to create policies designed to mitigate attacks and how to manage them are included along with disaster planning and recovery. This is not a technical course on the detailed workings of attacks but rather a management approach to cyber resilience, cyber disaster planning and recovery methods.

On completion of this course participants should be able to:

• Describe the need for cyber security in context of the risks, threats, and attack vectors on an organization’s digital information systems.
• Analyse weaknesses and vulnerabilities in an organization’s digital information systems to determine threats and controls for risk management.
• Design cyber security policies that help mitigate the weaknesses in digital information systems, define organizational data governance protocols and comply with legal obligations.
• Critically analyze a cyber disaster recovery and contingency plan using contemporary cyber security threats, best practice models and/or frameworks.

This course provides an overview of business analytics concepts and their applications in the business environment.

On completion of this course participants should be able to:

• Demonstrate advanced understanding of fundamental concepts and methods in business analytics and what business analytics can do for a business.
• Critically evaluate and reflect on the business analytics maturity of organizations and organizational readiness for implementing business analytics.
• Research and apply relevant business analytics methods and frameworks to address strategic, operational, and tactical decision problems in organizations.
• Effectively communicate business analytics requirements and the relevant findings with various stakeholders including their data expert.

There is an expectation that modern enterprises engage in digital marketing providing positive brand experiences for their customers and other stakeholders. Digital marketing is increasingly important to understand, because customers engage online and offline with brands. This course is designed to provide students with an understanding of digital marketing. Students will learn about the various types of digital marketing as well as to how to plan, deploy, manage and evaluate a digital marketing strategy.

Pre-requisites: Marketing Management

On completion of this course participants should be able to:

• Demonstrate an advanced understanding of contemporary new digital marketing theory and practice.
• Examine digital marketing theory, measures and practice to create a comprehensive digital marketing audit.
• Critically analyze various metrics, innovative approaches, techniques and ethical perspective to design a digital marketing strategy.
• Communicate digital marketing strategies, tactics and measures to others clearly, persuasively and credibly.