Senior Lecturer in Marketing

Research and teaching specialties

Customer Engagement, Social Media, Relationship Marketing, Halal Tourism, Entrepreneurship


Dr. Tareq Rasul received his Doctorate in Marketing in 2012 from the University of South Australia, having gained an MBA from the University of East London (UK) in 2006. He has ten years teaching experience at both undergraduate and postgraduate levels at a number of Australian universities along with several years of industry experience as a market researcher. In addition, he has published a number of articles as an author or co-author in various journals and conference proceedings, and is currently teaching marketing and related subjects.

His philosophy of teaching is focused on two areas: firstly, to ensure strong student engagement with the learning process, and secondly, in emphasising student understanding on how subject-related theories can be considered when dealing with different organisational issues.

A member of the Australian Marketing Institute (AMI) and Action Learning Action Research Association Inc (ALARA), Tareq is also a Certified Practising Marketer (CPM). Outside of academia, he has acted as a consultant for several private organisations.

Email: Tareq.Rasul@aib.edu.au