Dr. Tareq Rasul


Senior Lecturer in Marketing

Research and teaching specialties

Relationship Marketing, Digital Marketing, Consumer Behaviour, Entrepreneurship, Halal Marketing, Halal Tourism.


Dr. Tareq Rasul received his Doctorate in Marketing in 2012 from the University of South Australia, having gained an MBA from the University of East London (UK) in 2006. He has ten years teaching experience at both undergraduate and postgraduate levels at a number of Australian universities along with several years of industry experience as a market researcher. In addition, he has published a number of articles as an author or co-author in various journals and conference proceedings, and is currently teaching marketing and related subjects.

His philosophy of teaching is focused on two areas: firstly, to ensure strong student engagement with the learning process, and secondly, in emphasising student understanding on how subject-related theories can be considered when dealing with different organisational issues.

A member of the Australian Marketing Institute (AMI) and Action Learning Action Research Association Inc (ALARA), Tareq is also a Certified Practising Marketer (CPM). Outside of academia, he has acted as a consultant for several private organisations.

Email: Tareq.Rasul@aib.edu.au

Publications and Presentations

Refereed Journal Publications

Floren, J, Rasul, T and Gani, A 2019, ‘Islamic Marketing & Consumer Behaviour: A Systematic Literature Review’, Journal of Islamic Marketing, Accepted 28th August 2019. DOI: 10.1108/JIMA-05-2019-0100 (ABDC-ranked ‘C’; SCImago: Q2).

Rasul, T and Ahmad, A 2019, ‘Exploring the Roles of Business Owners and Entrepreneurs in the Tourism Industry’, Tourism Recreation Research, vol.44, no.4, pp. 550-552. https://doi.org/10.1080/02508281.2019.1650232 (ABDC-ranked ‘A’).

Rasul, T 2019, ‘Trends, Opportunities and Challenges of Halal Tourism: A Systematic Literature Review’, Tourism Recreation Research, vol.44, no.4, pp. 434-450. https://doi.org/10.1080/02508281.2019.1599532 (ABDC-ranked ‘A’).

Rasul, T 2018, ‘Relationship Marketing’s Importance in Modern Corporate Culture’, The Journal of Developing Areas, vol.52, no.1, pp. 277-284, (ABDC-ranked ‘B’).

Rasul, T 2017, ‘Relationship Marketing and the Marketing Productivity Paradigm (an extended version), The Journal of Developing Areas, vol.51, no.1, pp. 423-430, (ABDC-ranked ‘B’)

Rasul, T 2016 ‘Web 2.0 Technologies: Security Challenges in Bangladesh’, Asia Pacific Journal of Advanced Business and Social Studies, vol. 2, no. 1, pp. 185-195.

Refereed Conference Proceedings

Shafei, I, Rasul, T, Aaron, W and Khan, H 2019, ‘The Impact of Mobile Applications on Awareness, Knowledge and Understanding of Sugar-Related Food and Beverages Choices Among Australian Consumers’, Proceedings of the Annual Health Informatics Conference (HIC), 12th – 14th August 2019, Melbourne, Australia.

Ahmad, A and Rasul, T 2019, ‘The Impact of Social Media on the Modern Female Entrepreneurs’, Proceedings of the 2nd International Conference on Multidisciplinary Academic Research (ICMAR), 22nd-23rd of June 2019, Bali, Indonesia.

Shafei, I, Khan, H and Rasul, T 2018, ‘The Awareness, Knowledge, Understanding and Choice Behavior Regarding Sugar in Food and Beverage Among Australian Consumers : A Protocol for Action’, Proceedings of the 32nd Australia New Zealand Academy of Management (ANZAM), 4th-7th December 2018, Auckland, New Zealand.

Rasul, T, Ashaduzzaman, M and Jebarajakirthy, C 2018, ‘How do Muslim Consumers Arrive at Halal Purchase Decisions in Online Food Consumption Context?’, Proceedings of the 20th Australia and New Zealand Marketing Academy Conference (ANZMAC), 3rd – 5th December, 2018, Adelaide, Australia.

Shafei, I and Rasul, T 2017, ‘The Awareness and Understanding of Sugar-Related Nutrition Among Australian Consumers’, Proceedings of the 15th World Congress on Public Health, 3rd7th April 2017, Melbourne, Australia.

Rasul, T and Ong, E 2017, ‘An Investigation into the Applicability of Customer Relationship Marketing in the Banking Sector’, Proceedings of the 1st International Conference on Advanced Research (ICAR), 25th-26th January, Manama, Bahrain.

Ong, E and Rasul, T 2016, ‘A Discussion of the Benefits of Relationship Marketing for Banks : A Literature Review’, Proceedings of the 2nd Asia Pacific Conference on Contemporary Research (APCCR), 25th-26th October, Kuala Lumpur, Malaysia.

Rasul, T 2016, ‘Distance Learning: Assessing the Educational Values and Social Shortfalls of Online Teaching and Resources’, Proceedings of the Annual Australian Business and Social Science Research Conference (ASSBRI), 26th-27th September 2016, Gold Coast, Australia.

Rasul, T 2016, ‘Social Media’s Growing Influence on Relationship Marketing and Corporate Culture’, Proceedings of the International Conference for Bankers and Academics (ICBA), 20th-21st July 2016, Dhaka, Bangladesh.

Rasul, T 2016, ‘Service Quality Assurance: An Effective Way to Strengthen b2C Relationships’, Proceedings of the 2nd Asia Pacific Conference on Advanced Research (APCAR), 27th-28th February 2016, Melbourne, Australia.

Rasul, T 2016, ‘The Mobile Telecommunication Market in Bangladesh: Structure, Growth and Technology’, Proceedings of the 1st Asia Pacific Conference on Advanced Business and Social Sciences (ICABSS), 28th-29th January 2016, Bali, Indonesia.