How to Make Business Goals That Will Stick

How to Make Business Goals That Will Stick


We all know that new year’s resolutions often fail. This can be true for both personal and business resolutions, and as we enter the second month of the year, chances are that you’ve already given up on some of yours. The good news is, you don’t have to wait for another year to try again. Here are some strategies you can implement to help you see your next business goal through.

Set SMART goals

While there are a number of variations of the SMART model out there, they all hold the same meaning. The acronym, which is most commonly explained as Specific, Measurable, Attainable, Relevant and Timely, assists with setting suitable goals and mapping out how they can be achieved. It’s important not to overlook any of the criteria when setting a SMART goal. You may want to increase business turnover to a million dollars a year, but if you’re a one-person start-up and it’s early days, you might want to lower that bar before you injure yourself trying to clear it. Remember, every goal you achieve is a victory, so start with something realistic and then work towards it.

Make yourself accountable

Tell others about your goals and what you’ll have to do to reach them. If your goal this year is to double your customer base or complete your MBA, you’ll have to sacrifice some free time to get there. So tell your friends or family ahead of time that this is your goal and ask for their support. When the going gets tough, having people in your corner who understand why you may have to decline a weekend away can make the difference between success and failure. If your goals are ones that would benefit from expanding your reach – perhaps attend a networking event every month, or do a fun run for charity to raise your business profile – then reach out early and explain why you need some help.

Spend time with role models

Know someone who’s worked hard and achieved the goal you’re aiming for? Spend time with them. Let their strategy be your guide and their determination inspire you. They don’t have to be a direct mentor if you’re leery of asking for help, although there are some excellent guides for obtaining mentors out there if you are so inclined. Humans are social creatures, and we’re inspired by the examples around us, so use those people you’ve always admired, and make yourself admirable too.

Are your new year’s resolutions still going strong?

This article was written by Tanya Ashworth-Keppel on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. 

Image Credit: Shutterstock

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