Marketing

In partnership with global consulting firm Mercer, B2B Marketing Leader Natalie Truong will be lending her expertise to AIB as an Industry Guest Lecturer.

The GDPR, or General Data Protection Regulation, came into force on 25 May 2018. This is a European Union regulation, but it also affects many Australian businesses. Here’s what you need to know.

Leadership podcasts can be particularly valuable, containing tips and theories on leadership as well as real-world stories from leaders who’ve been there.

It’s increasingly difficult to go a week without reading something about Bitcoin. Cryptocurrency looks like it’s here to stay, and it’s changing the way businesses work.

As we begin another year, it’s the perfect time to reflect on recent developments in key industries and look to the year ahead for emerging trends.

Have you ever walked into a marketing meeting and realised you just found a portal into another dimension?

Small and large companies alike can no longer afford to ignore content marketing as a valuable way of engaging new customers.

Whether you’re considering a career in marketing or are looking to further develop your skills, see our list of the top characteristics and qualities marketing professionals should possess.

Repurposing content does not just refer to recirculating the same information – it can also include breaking the content down into specific or individual resources. Learn why you should repurpose content more often.