Marketing

In partnership with global consulting firm Mercer, B2B Marketing Leader Natalie Truong will be lending her expertise to AIB as an Industry Guest Lecturer.

Leadership podcasts can be particularly valuable, containing tips and theories on leadership as well as real-world stories from leaders who’ve been there.

Have you ever walked into a marketing meeting and realised you just found a portal into another dimension?

Whether you’re considering a career in marketing or are looking to further develop your skills, see our list of the top characteristics and qualities marketing professionals should possess.

For an insightful description of the best long-term marketing and communications activities for your business, click here.

In the past 10 years, the prevalence and importance of social media platforms in business and society have transformed the way we communicate with peers.