Dive into the dynamic world of Digital Marketing! This elective MBA subject is designed for current and aspiring managers, business leaders and entrepreneurs who seek to understand the art of marketing in a world where technology, consumers and media continuously reshape the business landscape.
Co-created with industry leaders in the digital marketing space, our Digital Marketing curriculum provides cutting-edge learning that is immediately applicable to organisations of all shapes and sizes. Studying the subject, you will learn how to craft, deploy, manage and critically evaluate digital marketing strategies, ensuring they are customer-centric and aligned with your business objectives. The focus is not only on the various tactics employed in digital marketing but also on developing an innate understanding of how to connect these tactics into a cohesive, effective strategy.
Expanding your learning, the subject delves into digital marketing audits, online communities and mobile marketing. You’ll grasp extended realities like augmented and virtual realities as well as the management of resources, understanding marketing metrics and harnessing data and analytics for deeper insights.
On successful completion of this subject, you will be able to:
The AIB academic team hold significant qualifications and experience in their field of expertise. Our academics strive for excellence in teaching, learning, scholarship and research so they can deliver high quality, life-changing experiences for our students.
In this subject, students complete two assessments designed to develop and showcase their digital marketing expertise. The first involves composing a report to audit an organisation’s current digital marketing practices using relevant frameworks and recommending strategies for improvement. In the second assessment, students develop a comprehensive digital marketing strategy and plan, which involves selecting a relevant framework, developing goals, building a digital customer persona and choosing the most appropriate digital marketing tool to help the organisation reach its goals and meet customers needs.
100% Online MBA Learning
Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete this subject and your online MBA, with the flexibility to access your learning materials, videos, podcasts and other multimedia on any device. You’ll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.
In addition to the Student Learning Portal, the myAIB app allows you to download modules and full subjects to view offline to save your cellular data, receive notifications for assessments and webinars, listen to audio versions of modules through Soundcloud and enjoy many other useful features.
When you study with AIB, you’ll be supported by our skilful team of over 180 academic, student support and professional staff, who will be with you every step of your MBA journey.
Our Digital Marketing subject focuses on the strategy behind digital marketing rather than just the adoption of tech for tech’s sake. Students learn how to craft, deploy, manage and critically evaluate digital marketing strategies that are customer-centric and aligned with business objectives. The subject emphasises not just the various digital marketing tactics but also how to integrate these into an effective, cohesive strategy. It delves into digital marketing audits, online communities, mobile marketing and extended realities like augmented and virtual realities.
Prior knowledge or experience is not required to succeed in the subject. However, before enrolling in Digital Marketing, students will complete the subject Marketing Management in which the strategic role of marketing in business is explored, as well as how to analyse a potential market, segment it and develop a suitable marketing mix.
Interviewing digital marketing managers when designing the subject uncovered that though it is important to remain up to date with the latest digital platforms and trends, always going back to the foundations of strategy and evaluating success measures and metrics is crucial.
As a marketer, studying this subject will also give you the opportunity to produce a tangible strategy, hopefully of value to your organisation. Your assessments will integrate academic research and theory with practical application as you audit your organisation and then develop a comprehensive digital marketing plan.
If you’re interested in studying Digital Marketing and the AIB MBA, get in touch with an AIB Advisor to discuss your application and timetabling.