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The Fast-Track MBA

Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.

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Marnie Davey


Fast-Track MBA Subject

Subject Summary

Delve into the world of New Product Design – your guide to the creative development of new products, services and ideas. In this MBA subject, you’ll engage with a combination of traditional and innovative tools and frameworks – such as design thinking – for successful product design, development and launch processes.

In today’s competitive market, businesses need to offer innovative and efficient solutions to meet the needs of consumers in order to survive and thrive. If you are a leader or manager, it is crucial to have a comprehensive understanding of new product design in order to enhance customer experiences, products and services. This MBA elective is specifically designed to offer you just that.

From the initial concept of a product or service to the final launch, New Product Design provides both inspiration and practical guidance on the processes involved, from identifying opportunities and conducting market research to entering the market and lifecycle management. It will help you to develop a skillset that’s in high demand across all industries, including services and not-for-profit organisations, as well as provide guidance for those who are planning to launch start-up companies with innovative approaches and product offerings that resonate with today’s consumers.

AIB Subject Code
QualificationsMBA (General)
MBA (Entrepreneurial Management)
MBA (Marketing Management)
AQF LevelLevel 9
Delivery100% online
Subject Length8 weeks
Prerequisite SubjectsMarketing Management
Start Dates2024 MBA Timetable

Want to know if you’re eligible for the Fast-Track MBA?

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Subject Learning Outcomes

On successful completion of this subject, you will be able to:

  • Demonstrate an advanced understanding of contemporary new product design theory and practice.
  • Demonstrate an ability to apply innovative approaches and techniques as well as ethical perspectives throughout the development of new product designs.
  • Evaluate complex business concepts and issues to deliver an evidence-based rationale for new product designs.
  • Communicate new product design knowledge, skills and ideas to others clearly, persuasively and credibly.
Key Topics
  • The new products process and use of design thinking
  • Generating new product ideas and concepts
  • Opportunity identification, evaluation and selection
  • Sales forecasting and financial analysis for new products
  • Strategic launch planning and management


The New Product Design MBA subject takes students through a comprehensive five-phase journey that covers every aspect of new product development. In the first assessment, students are required to create a written report introducing the first three phases of a new product, service, experience, or idea. The report must be tailored to either a local or an international market and presented to a familiar organisation. In the second assessment, students move on to the latter stages of the development process, where they produce a report and presentation covering sales forecasting, prototyping, and launching the product or service. The two assessments are interconnected, offering students a complete experience from initial idea generation to market launch.

The marketing units of the MBA have been incredibly helpful for what I do every day. Using subjects like New Product Design, Operations Management and Financial Management, for example, I’ve been able to bring the process of bringing new products to market down by a month, which productivity-wise is a lot of money to organisations.

How you will learn

100% Online MBA Learning

Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete this subject and your online MBA, with the flexibility to access your learning materials, videos, podcasts and other multimedia on any device. You’ll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.


In addition to the Student Learning Portal, the myAIB app allows you to download modules and full subjects to view offline to save your cellular data, receive notifications for assessments and webinars, listen to audio versions of modules through Soundcloud and enjoy many other useful features.

The myAIB learning portal app is available on Google play and on the Apple app store.

AIB supports your success

When you study with AIB, you’ll be supported by our skilful team of over 180 academic, student support and professional staff, who will be with you every step of your MBA journey.

Student Learning Portal

  • Our innovative Student Learning Portal provides all the resources and support you’ll need to successfully complete your MBA studies


  • Highly qualified and experienced academics
  • Practice-centric curricula, innovative learning resources and realistic assessment techniques

Study Tools

  • Access to tools you’ll need to successfully complete your degree and excel in your career including Office 365, LinkedIn Learning, Scite_, GrammarlyEDU and Endnote

Student Support

  • Dedicated student and enrolment teams
  • Supporting you with any issues big or small from orientation to graduation

Online Facilitators

  • Each class has a dedicated Facilitator (OLF) and a limit of just 50 students to ensure you’ll benefit from high levels of interaction, relationship building and learning

Wellbeing and career support

  • Access to a confidential support service providing personal counselling, wellbeing advice and career assistance

Got questions about studying New Product Design with AIB?

Talk with an advisor

Frequently Asked Questions

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What are the benefits of studying New Product Design?

Studying New Product Design can have numerous advantages. It allows you to gain valuable insights into the process of developing and launching new products and services. Additionally, it helps you stay up-to-date with the latest trends and technologies in the field, and plays a crucial role in enhancing critical thinking and problem-solving skills. New Product Design is applicable to various industries and can open doors to diverse career opportunities in product development, marketing and related fields. It also enables the initiation of new projects and work in multidisciplinary teams, fostering creativity and innovation.

Who should consider studying New Product Design?

If you’re interested in product development, marketing or entrepreneurship, New Product Design is definitely an MBA subject you should consider studying. It’s also relevant for those who wish to work in industries that require continuous innovation and development of new products and services, like technology, healthcare and consumer goods.

Studying New Product Design also helps enhance problem-solving and critical thinking skills and provides a comprehensive understanding of the product (service or experience) development process. It will challenge you to develop and try out new ideas and startup business projects – unlocking new skills and opportunities you may have not previously envisioned.

What practical advantages does the New Product Design subject offer?

New Product Design can deliver numerous benefits to students who are managing a business or working within an organisation. Some of the practical advantages include the ability to stay competitive in the market, help organisations increase revenue through the introduction of new products and help improve customer satisfaction by meeting their growing needs and preferences. Additionally, students who are well-versed in the new produce design process can help a company identify and address any inefficiencies in its existing product development process, leading to cost savings and improved operational efficiency.

How do I apply to study New Product Design?

If you’re interested in studying New Product Design and the AIB MBA, get in touch with an AIB Advisor to discuss your application and timetabling. 

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