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The Fast-Track MBA

Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.

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Fast-Track MBA Subject

Subject Summary

Business Analytics for Managers bridges the gap between complex data analytics and managerial decision-making, enabling leaders to steer their organisations towards data-driven success. Recognising the critical role that data and insights play in gaining a competitive edge, this subject demystifies business analytics for non-technical managers and executives, empowering them to embrace data analytics to achieve strategic business goals. 

This subject offers a comprehensive overview of business analytics, highlighting its application in various business contexts. Focusing on converting data into actionable insights, our Business Analytics for Managers subject aims to develop competencies that allow managers to collaborate effectively with data analytics teams, select suitable analytics methods, justify data-driven strategies, and prepare for integrating business analytics into their operations. 

By completing this subject, you will not only understand the importance of business analytics in contemporary business landscapes but also be able to evaluate your organisation’s analytics maturity. Additionally, you will learn to identify opportunities and challenges associated with business analytics implementation and set strategic directions to advance its application, ultimately contributing to your organisation’s growth and innovation. 

This subject is tailored for those looking to elevate their managerial acumen with a solid foundation in business analytics, making it an invaluable addition to the skillset of any manager aiming to thrive in today’s data-driven business environment. 

AIB Subject Code9028BAM
QualificationsMBA (General)
AQF LevelLevel 9
Delivery100% online
Subject Length8 weeks
Prerequisite SubjectsNone
Start Dates2024 MBA Timetable
2025 MBA Timetable

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Subject Learning Outcomes

On successful completion of this subject, you will be able to:

  • Demonstrate advanced understanding of fundamental concepts and methods in business analytics and what business analytics can do for a business.  
  • Critically evaluate and reflect on the business analytics maturity of organisations and organisational readiness for implementing business analytics.  
  • Research and apply relevant business analytics methods and frameworks to address strategic, operational, and tactical decision problems in organisations. 
  • Effectively communicate business analytics requirements and the relevant findings with various stakeholders including their data expert. 
Key Topics
  • Introduction to business analytics  
  • Business analytics in practice  
  • Work effectively with your data experts 
  • Decide on appropriate data analytics methods 
  • Defend your data-driven decisions 
  • Get ready for business analytics implementation 


Business Analytics for Managers students complete two assessments in the subject. 

The first assessment will involve selecting a case organisation, either your current workplace or one you are familiar with, to assess its current business analytics practices and maturity level. Your findings will assist your organisation in identifying the key areas of focus for advancing its business analytics capability to create a sustainable competitive advantage.  

For the second assessment, you’ll use the key decision problems identified in the first assessment to research the relevant industry practices and develop a plan to assist your organisation in optimising its business analytics. 

As an analyst, my world revolves around figures. I do a lot of data analytics around freight and warehousing data and validating interpretations, which helps senior management make informed decisions. The process of completing the MBA assignments helped enhance my skills in comparison, judgments and interpretation, which I do apply in my daily analysis role.  

How you will learn

100% Online MBA Learning

Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete this subject and your online MBA, with the flexibility to access your learning materials, videos, podcasts and other multimedia on any device. You’ll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.


In addition to the Student Learning Portal, the myAIB app allows you to download modules and full subjects to view offline to save your cellular data, receive notifications for assessments and webinars, listen to audio versions of modules through Soundcloud and enjoy many other useful features.

The myAIB learning portal app is available on Google play and on the Apple app store.

AIB supports your success

When you study with AIB, you’ll be supported by our skilful team of over 180 academic, student support and professional staff, who will be with you every step of your MBA journey.

Student Learning Portal

  • Our innovative Student Learning Portal provides all the resources and support you’ll need to successfully complete your MBA studies


  • Highly qualified and experienced academics
  • Practice-centric curricula, innovative learning resources and realistic assessment techniques

Study Tools

  • Access to tools you’ll need to successfully complete your degree and excel in your career including Office 365, LinkedIn Learning, Scite_, GrammarlyEDU and Endnote

Student Support

  • Dedicated student and enrolment teams
  • Supporting you with any issues big or small from orientation to graduation

Online Facilitators

  • Each class has a dedicated Facilitator (OLF) and a limit of just 50 students to ensure you’ll benefit from high levels of interaction, relationship building and learning

Wellbeing and career support

  • Access to a confidential support service providing personal counselling, wellbeing advice and career assistance

Got questions about studying Business Analytics for Managers?

Talk with an advisor

Frequently Asked Questions

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Do I need previous experience with business analytics to study this subject? 

This course is tailored for managers and executives who may not have a technical foundation in business analytics. It seeks to establish a solid base for understanding business analytics concepts and how they can be applied to enhance decision-making. While previous experience in data analytics isn’t necessary, as a professional, you likely have an understanding of business operations and management principles, which will most certainly be of value in this subject. 

How is the subject content delivered and assessed? 

Learning materials are delivered via AIB’s online learning portal, allowing you to progress through modules at your own pace and engage with the material during weekly webinars. The subject combines case studies, practical exercises, and group discussions to ensure a comprehensive learning experience. You can expect a blend of theoretical learning and practical application, with assignments that reflect real-world business scenarios assessed through written reports and oral presentations.

How will the Business Analytics for Managers subject benefit my career? 

By completing this subject, you will develop a business analytics mindset that enables you to base your decisions on data, a skill growing in demand in today’s data-driven business environment. This knowledge can help you identify opportunities for improvement, drive business growth, and enhance your strategic decision-making abilities, making you an asset to any organisation and potentially opening doors to higher-level management roles. 

How do I apply to study Business Analytics for Managers with AIB?

If you are interested in studying Business Analytics for Managers and the AIB MBA, get in touch with an AIB Advisor to discuss your application and timetabling.  

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