Dr. Sumesh Nair
BCom, MCom, PhD. (Kerala), GCHE (Monash)
Senior Lecturer in Marketing
Research and teaching specialtiesEnvironmental Marketing, Sustainability, Pro-environmental Behaviours, Ethical Marketing, Social Marketing and Social Entrepreneurship, Strategic Marketing, International Marketing, Business Marketing, Retail Marketing, Marketing Management
Dr. Sumesh Nair is currently a marketing academic at AIB. Previously, Sumesh worked with Monash University, at the Clayton and Malaysia campuses, and with Murdoch University, in the Singapore campus for a period of 11 years. Sumesh has been teaching various marketing subjects at both undergraduate and post-graduate levels for the past 20 years in five different countries, including India, Malaysia, Australia, Finland and Singapore. Sumesh’s primary research interest is in the areas of environmental marketing, sustainability and ethical marketing, and he believes his research outputs would meaningfully contribute to the sustainable development of communities around.
Sumesh’s teaching philosophy revolves around the idea that a good teacher inspires students. He also believes that an academic researcher should be socially committed. Sumesh considers himself as a very people oriented, friendly and creative person. He trusts that there is a simple way to explain, understand and interpret anything seemingly complex around us, and this philosophy guides his teaching, research, academic services and life in general.
Publications and Presentations
Peer Reviewed Journal Articles:
Cheah, S. K., Yeow, P. H., Nair, S. R., & Tan, F. B. (2017). Behavioural-modification framework to address wastage in household electricity consumption. Ergonomics, 1-37.
Nair, S. R., & Little, V. J. (2016). Context, Culture and Green Consumption: A New Framework. Journal of International Consumer Marketing, 1-16.
Nair, S.R and Ndubisi, N.O. (2015). Evaluating Management’s Environmental Commitment and Link with Firm’s Environmental Orientation. Journal of Management Research. 15, 3: pp165-178
Prabhu, A.V., Nair, S.R., Ahmed, P.K., Ganesh, C. (2013) Energy Conservation in Rural India: the Impact of Context and Attitudes on Behaviour. Journal of Asian and African Studies. 48,4: pp469-483.
Nair, S.R. and Menon, C. G. (2013). Reasons and Influences for the Practice of Environmental Marketing in India. Journal of Management Research. 13,2: pp77-88.
Nair, S.R and Ndubisi, N.O. (2011), Stakeholder Influences on Environmental Marketing. Journal of Management Research. 11, 2: pp. 67-76.
Ndubisi, N.O and Nair, S.R. (2009), Green Entrepreneurship (GE) and Green Value Added (GVA): A Conceptual Framework. International Journal of Entrepreneurship, vol 13, Special issue, pp 21-34.
Nair, S.R. and Menon, C. G. (2008). Environmental Marketing System: A Proposed Model based on Indian Experience, Business Strategy & the Environment, 17, 8: pp467-479.
Nair. S.R. and Menon, C. G. (2000). Relationship Marketing – The New Marketing Mantra, MAN-AGE, 7, 5: 22-27. B. Papers in review
Nair, S.R. & Venkitaramanan, S.N (2017), Preference Utilitarian Approach towards Righteous Marketing Value. In Sankaranarayanan, K.G. (ed) Innovations in Marketing. Calicut: University of Calicut.
Nair, S.R and Ndubisi, N.O. (2013). Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualisation and Propositions. In Ndubisi, N.O & Nwankwo, S. (Eds). Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes.PA, USA: IGI Global. 5
Nair, S.R. (2012). Towards Sustainable Marketing Systems (SMS). In Polonsky, M.J. D’ Souza, C.D., Taghian, M. (eds). Sustainability Marketing: A Strategic Approach to Organisational Social Responsibility. Prahran VIC, Tilde University Press.
Nair, S. R. (2004). Challenges to the Practice of Environmental Marketing. In Nadungar Rajendra & Panda, Tapan K.(Eds) Marketing Strategies for Emerging Markets. New Delhi: Excell Books.
Papers in Refereed Conference Proceedings:
Nair, S.R., Jebarajakirthy, C. & Little, V.J. (2017). An investigation into Malaysian consumers’ behavioural responses towards complying with “no free plastic bag campaign day” (NFPBCD) on Saturdays. In the Proceedings of ANZMAC 2017. RMIT University, Melbourne, Australia. December 4-6, 2017.
Nair, S.R. & Venkitaramanan, S.N, (2016) Perspectives of Righteous Marketing Value – A New Construct. In the Proceedings of ANZMAC 2016. University of Canterbury, Christchurch, New Zealand. December 5-7, 2016.
Little, V.J., Nair, S.R., Lee, C. K. C. (2014) Plastic, policies & practices: Have we learned anything? In the proceedings of InternationalConference on ‘Sustainable Development: What Have We Learnt After 30 Years?’ Monash University Malaysia, 29 – 30 September, 2014.
Little, V.J., Lee, C. K. C., Nair, S.R., Kunchamboo, V. (2013) Preserving the Green self: Antipodean Consumers in Asia,” In the Proceedings of ANZMAC 2013 (GAMMA track), University of Auckland December 1-4, 2013 (Runner-up for best paper award)
Cheah, S.K.A., Yeow, P.P.H., Nair, S.R., & Tan, F.B. (2013) Preliminary Findings of Responsible Consumption of Household Electricity in Developing Country. In the Proceedings of the International Conference on Frontiers of Environment, Energy and Bioscience (ICFEEB 2013) Beijing, China, October 24-25, 2013.
Nair, S.R. & Menon, C. G. (2012). Essentially Green – Nature, Functions and Future Directions of Green Business. In the proceedings of the 4th GLOBAL CONFERENCE ON SME, ENTREPRENEURSHIP & SERVICE INNOVATION (GCSMES) July 2012, Gold Coast Australia.
Nair, S.R., Little, V. J & Low, Y-P. (2012). Towards an Integrated Theory of Environmentally Significant Behaviours (ESB) in Collectivist cultures: Antecedents, Propositions and a New Model. In the proceedings of the 4th GLOBAL CONFERENCE ON SME, ENTREPRENEURSHIP & SERVICE INNOVATION (GCSMES) July 2012, Gold Coast Australia.
Nair, S.R., Little, V. J. Ong, K. S., Yule, C & Conroy D (2011) Environmentally significant behaviours: Plastic Bag Usage in the Retail Value Network. In the Proceedings of the Emerging Research Paradigms in Business and Social Sciences 22-24 November, University of Middlesex, Dubai, UAE
Nair, S.R. & Menon, C. G. (2010). Towards Green Universities for Green Revolution. In the Proceedings of International Conference and Colloquium, IIM Indore September, 2010.
Nair, S.R. & Menon, C. G. (2010). Influences and benefits of Environmental Marketing adoption – Lessons from India. In the Proceedings of Global Conference on Small & Medium-sized Enterprises and Entrepreneurship 2010, Kuala Lumpur, Malaysia, August 2010.
Nair, S.R & Ndubisi, N.O. (2010). Impact of Entrepreneurial Values and Environmental Education on Environmental Marketing and Customer Satisfaction: Conceptualisation and Propositions. In the Proceedings of Global Conference on Small & Medium-sized Enterprises and Entrepreneurship 2010, Kuala Lumpur, Malaysia, August 2010.
Nair, S.R. & Menon, C.G. (2008) Green Entrepreneurship and Relationship Environmental Marketing (Ge-Rem) – A Proposed Conceptual Model. In the Proceeding of International Conference on ‘Globalisation,