Dr. Sumesh Nair

BCom, MCom, PhD. (Kerala), GCHE (Monash)

Senior Lecturer in Marketing


Research and teaching specialties

Environmental Marketing, Sustainability, Pro-environmental Behaviours, Ethical Marketing, Social Marketing and Social Entrepreneurship, Strategic Marketing, International Marketing, Business Marketing, Retail Marketing, Marketing Management

Biography

Dr. Sumesh Nair is currently a marketing academic at AIB. Previously, Sumesh worked with Monash University, at the Clayton and Malaysia campuses, and with Murdoch University, in the Singapore campus for a period of 11 years. Sumesh has been teaching various marketing subjects at both undergraduate and post-graduate levels for the past 20 years in five different countries, including India, Malaysia, Australia, Finland and Singapore. Sumesh’s primary research interest is in the areas of environmental marketing, sustainability and ethical marketing, and he believes his research outputs would meaningfully contribute to the sustainable development of communities around.

Sumesh’s teaching philosophy revolves around the idea that a good teacher inspires students. He also believes that an academic researcher should be socially committed. Sumesh considers himself as a very people oriented, friendly and creative person. He trusts that there is a simple way to explain, understand and interpret anything seemingly complex around us, and this philosophy guides his teaching, research, academic services and life in general.

Email: Sumesh.Nair@aib.edu.au

Publications and Presentations

Peer Reviewed Journal Articles:

Little, V.J., Lee, C. K. C., & Nair, S.R (2019) Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption systems? Journal of Macromarketing. (A journal ABDC and ERA 2010)

Cheah, S. K., Yeow, P. H., Nair, S. R., & Tan, F. B. (2018). Behavioural modification framework to address wastage in household electricity consumptionErgonomics, 61(5), 627-643. (A Journal ERA 2010)

Nair, S. R., & Little, V. J. (2016). Context, Culture and Green Consumption: A New FrameworkJournal of International Consumer Marketing, 1-16. (B Journal ABDC & ERA 2010)

Nair, S.R and Ndubisi, N.O. (2015). Evaluating Management’s Environmental Commitment and Link with Firm’s Environmental Orientation. Journal of Management Research. 15(3), 165-178  (C Journal ERA 2010). *Due to firewall constraints on the host site, to access this publication please copy and paste the following in a new browser: https://www.indianjournals.com/ijor.aspx?target=ijor:jmr&volume=15&issue=3&article=003

Prabhu, A.V., Nair, S.R., Ahmed, P.K., Ganesh, C. (2013)  Energy Conservation in Rural India: The Impact of Context and Attitudes on Behaviour. Journal of Asian and African Studies. 48(4), 469-483. (B Journal ERA 2010)

Nair, S.R. and Menon, C. G. (2013). Reasons and Influences for the Practice of Environmental Marketing in India. Journal of Management Research. 13(2), pp77-88. (C Journal ERA 2010)

Nair, S.R and Ndubisi, N.O. (2011). Stakeholder Influences on Environmental Marketing. Journal of Management Research. 11, 2: pp. 67-76. (C Journal ERA 2010)

Ndubisi, N.O and Nair, S.R. (2009), Green Entrepreneurship (GE) and Green Value Added (GVA): A Conceptual Framework. International Journal of Entrepreneurship, vol 13, Special issue, pp 21-34. (C Journal ERA 2010)

Nair, S.R. and Menon, C. G. (2008). Environmental Marketing System: A Proposed Model based on Indian Experience, Business Strategy & the Environment, 17, 8: pp467-479. (A Journal ABDC)

Nair. S.R. and Menon, C. G. (2000). Relationship Marketing – The New Marketing Mantra,  MAN-AGE, 7, 5: 22-Nonlisted

 

Book Chapters:

Ala, M, Rasul, T and Nair, S. (2020) Social Network and Social Commerce. In Md. Rakibul Hoque & Ed Bashaw, editors, Cross-Border E-Commerce Marketing and Management, Chapter 13, IGI Global. (DOI:10.4018/978-1-7998-5823-2.ch009)

Nair, S.R. & Venkitaramanan, S.N (2017) Preference Utilitarian Approach towards Righteous Marketing Value. In K.P. Muraleedharan (ed) Innovations in Marketing. Panaji, Goa. Broadway Publishing House.

Nair, S.R and Ndubisi, N.O. (2013).  Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualisation and Propositions. In N.O. Ndubisi & S. Nwankwo, S. (Eds). Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes. PA, USA:  IGI Global.

Nair, S.R. (2012). Towards Sustainable Marketing Systems (SMS). In Polonsky, M.J. D’ Souza, C.D., Taghian, M. (eds). Sustainability Marketing: A Strategic Approach to Organisational Social Responsibility. Prahran VIC, Tilde University Press.

Nair, S. R. (2004). Challenges to the Practice of Environmental Marketing. In Nadungar Rajendra & Panda, Tapan K.(Eds) Marketing Strategies for Emerging Markets. New Delhi: Excell Books.

 

Papers in Refereed Conference Proceedings:

Abu Bakar, B., Tan, E., Nair, S.R. and Lim, T. (2018).’Halalifying Travel’: Reaching for the Muslim millennial travellers. In the Proceedings of the Council for Australasian University Tourism and Hospitality Education (CAUTHE) Conference. Newcastle University, Newcastle, Australia. February 5 – 8, 2018.

Abu Bakar, B., Tan, E., Lim, T. and Nair, S.R. (2018). Hijababes travel: Insights from Asian female Muslim millennial travellers. In the Proceedings of the Council for Australasian University Tourism and Hospitality Education (CAUTHE) Conference. Newcastle University, Newcastle, Australia. February 5 – 8, 2018.

Nair, S.R., Jebarajakirthy, C. & Little, V.J. (2017). An investigation into Malaysian consumers’ behavioural responses towards complying with “no free plastic bag campaign day” (NFPBCD) on Saturdays. In the Proceedings of ANZMAC 2017. RMIT University, Melbourne, Australia. December 4-6, 2017.

Nair, S.R. & Venkitaramanan, S.N, (2016) Perspectives of Righteous Marketing Value – A New Construct. In the Proceedings of ANZMAC 2016. University of Canterbury, Christchurch, New Zealand. December 5-7, 2016.

Little, V.J., Nair, S.R., Lee, C. K. C. (2014) Plastic, policies & practices: Have we learned anything? In the proceedings   of InternationalConference on ‘Sustainable Development: What Have We Learnt After 30 Years?’ Monash University Malaysia, 29 – 30 September 2014.

Little, V.J., Lee, C. K. C., Nair, S.R., Kunchamboo, V. (2013)  Preserving  the Green  self:  Antipodean  Consumers  in Asia,”  In the proceedings of  ANZMAC 2013 (GAMMA track), University of Auckland December 1-4, 2013 (Runner-up for the best paper award)

Cheah, S.K.A., Yeow, P.P.H., Nair, S.R., & Tan, F.B. (2013) Preliminary Findings of Responsible Consumption of Household Electricity in Developing Country. In the proceedings of the International Conference on Frontiers of Environment, Energy and Bioscience(ICFEEB 2013) Beijing, China, October 24-25, 2013.

Nair, S.R. & Menon, C. G. (2012). Essentially Green –  Nature, Functions and Future Directions of Green Business. In the proceedings of the 4th GLOBAL CONFERENCE ON SME, ENTREPRENEURSHIP & SERVICE INNOVATION (GCSMES) July 2012, Gold Coast Australia.

Nair, S.R., Little, V. J & Low, Y-P. (2012). Towards an Integrated Theory of Environmentally Significant Behaviours (ESB) in Collectivist cultures: Antecedents, Propositions and a New Model. In the proceedings of the 4th GLOBAL CONFERENCE ON SME, ENTREPRENEURSHIP & SERVICE INNOVATION (GCSMES) July 2012, Gold Coast Australia.

Nair, S.R., Little, V. J. Ong, K. S., Yule, C & Conroy D (2011) Environmentally significant behaviours: Plastic Bag Usage in the Retail Value Network. In the proceedings of the Emerging Research Paradigms in Business and Social Sciences 22-24 November, University of Middlesex, Dubai, UAE  Nair, S.R. & Menon, C. G. (2010). Towards Green Universities for Green Revolution. In the Proceedings of International Conference and Colloquium, IIM Indore September, 2010.

Nair, S.R. & Menon, C. G. (2010). Towards Green Universities for Green Revolution. In the proceedings of International Conference and Colloquium, IIM Indore September 2010.

Nair, S.R. & Menon, C. G. (2010). Influences and benefits of Environmental Marketing adoption – Lessons from India. In the proceedings of Global Conference on Small & Medium-sized Enterprises and Entrepreneurship 2010, Kuala Lumpur, Malaysia, August 2010.

Nair, S.R & Ndubisi, N.O. (2010). Impact of Entrepreneurial Values and Environmental Education on Environmental Marketing and Customer Satisfaction: Conceptualisation and Propositions. In the proceedings of Global Conference on Small & Medium-sized Enterprises and Entrepreneurship 2010, Kuala Lumpur, Malaysia, August 2010.

Nair, S.R. & Menon, C.G. (2008) Green Entrepreneurship and Relationship Environmental Marketing (Ge-Rem) – A Proposed Conceptual Model. In the Proceeding of International Conference on ‘Globalisation, Development, Public Policy and Management: Emerging Issues’, Department of Management Studies, Kannur University, India, 2008.

Nair, S.R. (2008). Holistic Environmental Quality System (HE QSM) for SME Productivity – A Conceptual Model. In the proceeding of SME – Entrepreneurship Global Conference 2008, Melbourne.

Nair, S.R. (2004). Challenges to the Practice of Environmental Marketing. In the Proceeding of the International Conference on Marketing Strategies for Emerging Markets, Indian Institute of Management Kozhikode (IIM-K), India, 2004.

 

Non-refereed Publications

Nair, S and Goel, R, (2020). People, Partnerships and Policy – Macrosocial Marketing Interventions During a National Crisis. Australian Institute of Business Review, Issue: 2, Adelaide, Australia.

Nair, S and Rasul, T (2020). ‘You Broke It, You Fix It’ – The Pro-Environmental Behaviours of Individuals and HouseholdsAustralian Institute of Business Review, Issue: 2, Adelaide, Australia.

Nair, S and Rasul, T (2020). ‘Habits, Consumption and Marketing During the Pandemic and Beyond’, Australian Institute of Business Review, Issue: 1, Adelaide, Australia.

 

Other

Nair, S.R. (2006). PhD thesis, “A Study on the Extent and Nature of Environmental Marketing Practices in India” University of Kerala, India.