Andrew Licata

Bachelor of Arts, Master of Marketing, Master of Digital Media

Lecturer


Research and teaching specialties

Marketing Management, Integrated Marketing Communications, Consumer Behaviour, Services Marketing, Digital Marketing, Managing & Developing Careers

Biography

Andrew is an accomplished marketing professional with over 25 years’ experience.  He has completed a Bachelor of Arts, a Master of Marketing, and a Master of Digital Media, all from the University of Newcastle.  He has approximately 20 years of experience teaching in Australian and International higher education institutions. He has delivered various face-to-face and online business courses in postgraduate and undergraduate levels including marketing management, consumer behaviour, services marketing, digital marketing, and integrated marketing communications.

In 2019, Andrew was awarded the AIB OLF of the year.  In July 2021, Andrew was invited to join the AIB academic team as an internal OLF.  He has now commenced a Graduate Certificate in Research Methodoligies with an objective of embarking on a research career.

Email: Andrew.Licata@aib.edu.au