Dr. Bora Qesja
Doctor of Philosophy (University of Adelaide), MSc in Luxury Goods and Services (International University of Monaco), BSc in Bioinformatics and Computational Biology (Jacobs University)
Lecturer in Marketing
Research and teaching specialtiesConsumer Behaviour, Authenticity, Product Innovation, Brand Management, Business Research Methods, International Business, Integrated Marketing, International Marketing, Research Project, Integrated Marketing Communications, Marketing Management
Bora is a Lecturer in Marketing at AIB. She has over seven years of experience working in academia and industry. Bora obtained her PhD from the University of Adelaide (Australia) funded by the ARC Training Centre for Innovative Wine Production, graduated with honours from a MSc in Luxury Goods and Services from the International University of Monaco (Monaco), and has a BSc in Bioinformatics from Jacobs University (Germany) which equipped her with strong analytical skills.
Bora has attracted several awards, research grants and scholarships such as the only business scholarship offered by the Australian Research Centre Training Centre for Innovative Wine Production (ARC TC-IWP); the best paper award in the Consumer Behaviour Track, Australian and New Zealand Marketing Academy (ANZMAC); Higher Research Degree Grant, University of Adelaide, Business School; Merit Base Scholarship, International University of Monaco and a Grant for Academic achievement from Jacobs University.
Both of Bora’s parents are teachers, thus she has grown up with a desire to impart knowledge and make a positive impact.
Publications and Presentations
Qesja. Bora, Crouch. Roberta, Quester. Pascale (2017), Innovating Traditional Products: “Authenticity and Purchase Intention”, Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC).
Qesja, Bora; Crouch, Roberta and Quester, Pascale. Reduced alcohol wine: Product innovation and authenticity: The case of wine [online]. Wine & Viticulture Journal, Vol. 31, No. 2, Mar/Apr 2016: 67-69
Qesja. Bora, Crouch. Roberta, Quester. Pascale (2016), ‘Innovating Traditional Products: “Self-Sacrifice vs. Product Authenticity”’, Proceedings of the Academy of Wine Business Research (AWBR)
Qesja. B., Crouch. R., Quester. P. (2016), ‘Authenticity and Product Innovation: ‘The case of wine’’, Australian Society of Viticulture and Oenology (ASVO) seminar proceedings 2016