Dr. Bora Qesja

Doctor of Philosophy (University of Adelaide), MSc in Luxury Goods and Services (International University of Monaco), BSc in Bioinformatics and Computational Biology (Jacobs University)

Lecturer in Marketing


Research and teaching specialties

Consumer Behaviour, Authenticity, Product Innovation, Brand Management, Business Research Methods, International Business, Integrated Marketing, International Marketing, Research Project, Integrated Marketing Communications, Marketing Management

Biography

Bora is a Lecturer in Marketing at AIB. She has over seven years of experience working in academia and industry. Bora obtained her PhD from the University of Adelaide (Australia) funded by the ARC Training Centre for Innovative Wine Production, graduated with honours from a MSc in Luxury Goods and Services from the International University of Monaco (Monaco), and has a BSc in Bioinformatics from Jacobs University (Germany) which equipped her with strong analytical skills.

Bora has attracted several awards, research grants and scholarships such as the only business scholarship offered by the Australian Research Centre Training Centre for Innovative Wine Production (ARC TC-IWP); the best paper award in the Consumer Behaviour Track, Australian and New Zealand Marketing Academy (ANZMAC); Higher Research Degree Grant, University of Adelaide, Business School; Merit Base Scholarship, International University of Monaco and a Grant for Academic achievement from Jacobs University.

Both of Bora’s parents are teachers, thus she has grown up with a desire to impart knowledge and make a positive impact.

Email: Bora.Qesja@aib.edu.au

Publications and Presentations

Conference proceedings 

Qesja, B., Crouch, R. and Quester, P. (2020) Is it worth it? Product innovation and change of authenticity. In 2020 Global Marketing Conference at Seoul, November 2020 (pp. 608-608).

Qesja, B., Crouch, R., Quester, P. (2019) Authenticity and the Innovation of Traditional Products, 2019 EMAC conference proceedings.

Qesja, B., Crouch, R., Quester, P. (2017)  Innovating Traditional Products: “Authenticity and Purchase Intention”, 2017 Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC).

Qesja, B., Crouch, R. & Quester, P. (2016). Innovating Traditional Products: “Self-Sacrifice vs. Product Authenticity”. In 9th Academy of Wine Business Research Conference, February 2016 (p. 41).

 

Industry journal 

Qesja, B., Crouch, R. & Quester, P. (2016) “Reduced alcohol wine: Product innovation and authenticity: The case of wine” [online]. Wine & Viticulture Journal, Vol. 31, No. 2, Mar/Apr: 67-69.

Ristic, R., Hranilovic, A., Li, S., Longo, R., Pham, D.T., Qesja, B., Schelezki, O.J. and Jiranek, V., 2016. Alcohol: Integrated strategies to moderate the alcohol content of wines. Wine & Viticulture Journal, 31(5), p.33.

 

Technical note 

Innovating Traditional products (The case of Wine) technical note – ARC ITTC website, 2017

 

AIB Review

Qesja, B, (2020) ‘Consumer driven market shaping in the era of climate change’, Australian Institute of Business Review, Issue: 2, Adelaide, Australia.

 

Conference Presentations, Workshops & Invited Talks

Nov, 2020: Presented conference paper at GAMMA, (online conference due to Covid19)

May 2019: Presented conference paper at the European Marketing Academy conference (EMAC), Hamburg

Dec, 2017: Presented conference paper at the Australian and New Zealand Marketing Academy Conference, Melbourne

Oct, 2016: Invited to present my PhD research to the wine industry members of the Coonawarra wine region;

July 2016: Presented my research and conducted focus groups with professional wine makers at the 16th Australian Wine Industry Technical Conference workshop (ran by the ARC Training Centre), Adelaide;

May, 2016: Presented my PhD research at the ARC Training Centre Workshop aimed at industry partners, Charles Sturt University, Wagga Wagga;

Feb, 2016: Presented at the AWBR conference, Adelaide;

Nov, 2015: Presented at the ASVO conference, Adelaide

July, 2015: Presented my research to wine industry members at the ARC Training Centre Workshop, Launceston, Tasmania