PhD, MBA, MPH, BSc
Senior Lecturer in Marketing
Research and teaching specialtiesMarketing and Consumer Behaviour focused on Marketing communications, Psychology and Marketing, Digital Marketing and Social Media, Advertising, Emotions in Advertising, Consumer Judgments of Advertising, Social Marketing, Marketing and Public Policy, Marketing Management, Integrated Marketing Communications, Consumer Behaviour, Brand Management, Research Project
Svetlana is a Marketing Lecturer and a Project Coordinator at AIB. She has over ten years’ experience in industry and academia. Svetlana earned her PhD degree at the University of Adelaide, for which she received the Dean Commendation Award for Doctoral Thesis Excellence. Svetlana holds an MBA (summa cum laude) from the Uzbek-American Academy in collaboration with Tashkent State University of Economics, and earned Master of Public Health (cum laude) from the University of Maastricht.
Svetlana has attracted a number or research grants and scholarships such as Higher Research Degree Grant, University of Adelaide, Business School; Industry Grant for Gambling Advertising Project with Echo Entertainment; International Postgraduate Research Scholarship at the University of Adelaide Business School, and National Association for Gambling Studies Scholarship.
Her research impact is recognised by the industry with selected research snapshots featured under the “International research impact: Turning research into action” platform by Gambling Research Exchange Ontario, Canada (GREO), a knowledge translation and exchange organization that aims to eliminate harm from gambling.
Svetlana has published in international academic journals (i.e., Psychology & Marketing) and has authored several book chapters. She is a member of Academy of Marketing Science, the Australian Marketing Institute, National Associations for Gambling Studies and Australian and New Zealand Marketing Academy and European Academy of Marketing. Svetlana has been a peer reviewer of publications for Journal of Advertising, Journal of Gambling Studies, Asia Pacific Journal of Management and World Marketing Congress (American Marketing Association). Svetlana is member of conference scientific committee and a member of a panel for Social Marketing and Non-profit Marketing for AMS World Marketing Congress.