5 entrepreneurial skills an MBA can equip you with in the digital age 

Running a business in the digital age requires the right entrepreneurial skills to keep up with changing technology. From understanding data and digital marketing to using artificial intelligence and protecting your business from cyber threats, digital literacy is key to long-term growth and success. 

An MBA provides a strong foundation in these skills, equipping you with the knowledge, confidence and connections to navigate today’s fast-changing business landscape. Rather than just learning about trends, you can gain a deeper understanding of how to apply digital strategies to real-world challenges. 

Whether you’re launching a new startup or looking to future-proof your business, this article highlights five key entrepreneurial skills that you can develop through an MBA. 

1. Data analysis 

2. Digital marketing 

3. Artificial Intelligence   

4. Cyber security 

5. Networking 

1. Data analysis 

From understanding customer needs to improving operations, businesses that use data effectively have a strong advantage. For small business owners and startup founders, data analysis can help identify trends, track performance and make smarter choices based on real insights instead of estimations. With many digital tools now widely available, small businesses without dedicated data teams can still use data to improve efficiency and support growth. 

Data-driven thinking is included across multiple AIB MBA subjects, teaching students how to use data in real business situations. In addition to the Business Analytics for Managers subject, throughout your degree you will learn how to interpret secondary data for strategic planning, performance measurement and smarter decision-making, ensuring you can drive your businesses forward. 

2. Digital marketing 

The global digital marketing industry is thriving, with an expected compound annual growth rate (CAGR) of 11%. According to WebFX, 97% of people research a company’s online presence before deciding to visit, reflecting the increasing reliance on digital strategies to engage consumers. For small business owners and entrepreneurs, digital marketing is more than just an advertising tool; it’s a key part of building relationships with customers through engaging content and personalised experiences. 

As digital marketing continues to grow, business owners must continuously adapt to new technologies and trends. Created in collaboration with industry leaders, AIB’s Digital Marketing subject focuses on the strategy behind digital marketing rather than just the adoption of tech. You will learn how to develop, manage and critically evaluate digital marketing strategies that are customer-centric and aligned with business objectives. Topics covered include digital marketing audits, online communities, mobile marketing and extended realities such as augmented and virtual realities.  

3. Artificial Intelligence 

Artificial Intelligence (AI) has rapidly shifted from a niche technology to a fundamental business tool. According to research from Exploding Topics, 82% of global companies are either using or exploring AI in their operations, highlighting its widespread adoption. Business leaders across all industries are now leveraging AI to grow revenue, cut costs, increase efficiency and innovate products. The most common uses of AI are currently customer service, cybersecurity and digital assistants. For entrepreneurs, AI presents a unique opportunity to work smarter and more efficiently, allowing you to compete with larger companies without the same resources. Early adopters of AI will be in a much stronger position to achieve long-term success as the technology continues to evolve. 

To help business leaders harness this potential, AIB’s Artificial Intelligence for Business elective subject explores the role of AI in the commercial world. The course demonstrates how AI’s real-world applications can give companies a competitive edge through practical case studies. Additionally, this subject covers AI’s ethical considerations and limitations, ensuring you are prepared to make informed decisions in your career. 

4. Cyber security 

Digital attacks are becoming more frequent and more damaging, particularly for small businesses that often lack the same security protections and resources as larger enterprises. Cybercriminals often see small businesses as easy targets because of their weaker security systems and lower chances of law enforcement action. This is reflected in Accenture’s 2023 State of Cybersecurity Report, which found 43% of cyber attacks are aimed at small businesses and only 14% are considered prepared and capable of defending their networks and data. For businesses, cybercrimes can lead to financial loss, operational disruption, data breaches and a loss of customer trust. Without strong cyber resilience, small businesses may struggle to recover, making cybersecurity a critical skill for modern entrepreneurs. 

As an elective in the AIB MBA, Cyber Security for Managers takes a business-focused approach to cybersecurity rather than diving into the technical aspects of cyberattacks. The course explores how leaders can identify threats, build cyber resilience and develop disaster recovery plans. Through practical case studies, you’ll learn how to integrate cybersecurity strategies into business frameworks and ensure business continuity after cyber incidents. enabling you to lead confidently in creating a secure digital environment. 

5. Networking 

Networking has always been a crucial part of business success, opening doors to collaborations, partnerships and direct business opportunities. It’s not just about who you know, but also who knows you. An active and engaged network can result in referrals, recommendations and increased visibility in your industry. 

In today’s digital world, networking is more accessible than ever. Entrepreneurs can leverage virtual events and social media platforms to build a strong professional brand and establish connections worldwide. Another powerful way to expand your network is through an online MBA. Studying alongside ambitious, like-minded professionals not only expands your connections but also equips you with the skills and confidence to turn them into lasting opportunities. At AIB, our network spans over 20,000 students and alumni from 100 countries, many of whom work in leading global brands and industries. This diverse community can be a valuable resource – whether you need insights on scaling your business, advice on navigating legal challenges, recommendations for trusted suppliers or even connections to potential investors, your MBA network can provide the support and expertise to help you succeed. 

The digital age demands entrepreneurial skills that go beyond traditional business knowledge. As Australia’s largest online MBA provider*, AIB offers a flexible, industry-relevant program that helps you grow your business while you study – Apply for the AIB MBA today.