Joe Shedden

Joe is President of Marketing Impact Ltd. a Concord, Ontario based firm that has been crafting innovative point-of-sale displays and shelf merchandising systems since 1986. He is also President of the US based subsidiary, Venger Group USA, which specializes in cosmetic refurbishment of grocery store refrigerated display cases.

As President, Joe sets the company’s strategic direction and leads its people and operations to deliver sustainable growth and strong financial performance. He works closely with employees, customers, and vendor partners to turn business priorities into measurable results.

For over 20 years, Joe has led sales teams at large organisations including Wesco, Grainger Canada (Acklands-Grainger) and PrimeSource. A humble leader, Joe believes in achieving results through coaching and mentoring his teams, based on a foundation of trust. He is an ally and champion of inclusion and diversity, and he volunteers his time with SCE Lifeworks, a not-for-profit organisation that supports people with intellectual disabilities to work and participate in the community.

Joe holds a Master of Business Administration (MBA) from the Australian Institute of Business, a Chartered Manager (C.Mgr) designation from CIM|Chartered Managers Canada and is a Certified Sales Leader (CSL) through the Canadian Professional Sales Association. He has also taken “train the trainer” level training courses in Achieve Global PSS (Professional Selling Skills) and Aslan OCS (Other Centered Selling). Committed to lifelong learning and development, Joe is an avid reader of business and personal development books.

Joe can help new leaders develop and grow their careers and support current leaders in building their practices and performance.