Prior to joining AIB, Diane was a senior marketing professional with over 25 years of experience in developing and implementing strategic, business and marketing plans for organisations varying in size from large national and multinationals to new business ventures across multiple different industries. Diane also served on not-for-profit boards. She completed her doctoral degree (PhD) in 2007 while working full-time in industry on the topic of Developing and Implementing a Market Orientation in a Government Business Enterprise, using an action research approach.
Diane has worked with AIB for over 7 years to develop and deliver real-world curricula for working adult students. Diane’s excellence in this area has been recognised with an AIB Teaching and Learning Award in 2017 and multiple Dean’s Commendations for Teaching Excellence in 2022 and 2023.
Diane’s research is highly applied. She’s interested in solving practical business problems in complex real-world scenarios using case study research and innovative workplace-based approaches, such as action learning and action research, to develop the competencies and capacities of working adults.