PhD, BMS (Waikato)

Assistant Academic Dean

Research and teaching specialties

Marketing, Strategic Management, Organisational Change, Leadership Development, Action Research, Action Learning


With over 25 years professional experience in large public and private national and international organisations, as well as government, smaller ventures and not-for-profits, Diane completed a PhD in marketing and organisational culture change using an action research approach while working in a Government Business Enterprise. Since then, Diane has been working with senior managers, CEOs, board directors and entrepreneurs to actualise their potential and, in turn, the potential of their organisations and communities.

In her research and work, Diane has discovered that successfully actualising potential is an evolutionary process that requires an understanding of who and what we are, and what we, our organisations and our communities need to become. It also requires letting go of old beliefs, patterns and structures to make room for new beliefs and capacities. Diane’s continuing research interests include marketing strategy, organisational culture change, leadership development, and action research.  Her teaching interests are in strategic management, marketing and entrepreneurship.