Dr. Rupesh Goel

BSc (Electrical Engineering), MBA, PhD (Marketing Management), Grad Dip Teaching & Learning (HighEd), Cert IV TAE

Lecturer in Marketing Management

Research and teaching specialties

Patient Satisfaction, Medical Tourism, Marketing Management, Business to Business Marketing, Consumer Behaviour, Integrated Marketing Communication, Services Marketing, MBA Projects


Rupesh completed his PhD in Marketing – Customer Relationship, after completing MBA and the Bachelor’s in electrical engineering from the University of Delhi. This was followed by Certificate IV in TAE, Graduate Diploma in Teaching and Learning from Charles Darwin University, and very recently ‘Teaching Online’ from Quality Matters US.

He has substantial corporate experience in the Business to Business area, primarily in the lighting industry. Rupesh has taught at various management institutions and Universities including the University of South Australia. He has a rich experience in shouldering the admissions and materials responsibilities at the management institutions.

He loves travelling and has been to various countries in Asia, USA, Greece, NZ ….. and counting. Rupesh has widely explored India and to an extent Australia. His most recent trip was to the pristine Tasmania.

Email: Rupesh.Goel@aib.edu.au

Publications and Presentations

Research Book

Goel, R 2011, Managing Customer Satisfaction in the Corporate Hospitals, Serials Publications, Delhi. ISBN: 978-8183874489


Conference Papers and Poster

Goel, R 2016 “Measuring patient satisfaction: different strokes for different folks”, presented at 4th International Conference on Contemporary Marketing Issues, Heraklion, Greece, organised by Alexander Technological Educational Institute of Thessaloniki, Greece – Manchester Metropolitan University, U.K. on 22-24 Jun;

Goel, R 2009 “Assessing client satisfaction with healthcare services”, presented at 6th Health Services and Policy Research Conference at Brisbane, organised by HSRAANZ on Nov 25-27;

Goel, K &  Goel R 2009, ‘Settlement of immigrants in regional South Australia – Role of socio-economic determinants’, published in Conference Proceedings of 10th National Rural Health Conference, 17-20 May.​


Papers and Book Chapters

Nair, S and Goel, R, (2020). People, Partnerships and Policy – Macrosocial Marketing Interventions During a National Crisis. Australian Institute of Business Review, Issue: 3, Adelaide, Australia.

Singhal, N, Gupta, H & Goel, R 2008, ‘Carbon Credit – An Indian Perspective’, Udyog Pragati – The Journal for Practising Managers, vol. 32, no. 4, Oct-Dec; *Due to firewall constraints on the host site, to access this publication please copy and paste the following in a new browser: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2140699

Singhal, N, Gupta, H & Goel, R 2007, Go Green for Greenbacks, FMS, Gurukul Kangri University, Haridwar, India;