Vasiliki Vaso Charitsis

Sr. Communications Consultant, Mackenzie Health

  • Areas of expertise:
    Change Management Marketing & Communications Project Management Strategy Technology
  • Field:
    Consulting & Strategy Marketing & Communications
  • Industry:
    Healthcare & Medical Marketing & Communications Not-For-Profit
  • Location:
    Toronto, Canada
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As a seasoned communications and marketing professional with a passion for strategic communications, marketing and public relations, including issues management and crisis communications, Vasiliki possesses a diverse educational background and a wealth of experience with more than 15 years in providing impactful counsel to organisations.

She holds an MBA from the Australian Institute of Business and was the Valedictorian of the April 2023 graduating class – recognised for having the highest GPA of all the graduates in her cohort – and is also the recipient of the Dean Merit List. She’s also a member of an AIB alumni industry panel, providing support and expertise in marketing and entrepreneurship fields. Further, Vasiliki has a Masters Certificate in Marketing & Communications Leadership from the esteemed Schulich School of Business Executive Centre at York University, as well as a professional certificate in Communications & Public Relations from the University of Western Ontario.

Vasiliki’s journey in the world of communications began with a Bachelor of Business Administration (BBA) from the Schulich School of Business at York University. Since then, her career has flourished, and she currently serves as a Senior Communications Consultant at Mackenzie Health, a two-hospital model and Canada’s first smart hospital. In this role, she is entrusted with providing strategic communications and marketing advice to internal portfolios, fostering a cohesive and impactful brand presence and showcasing the work of the organisation’s digital healthcare system. Prior to joining Mackenzie Health, Vasiliki excelled as a Senior Internal Corporate Communications Advisor at Desjardins – DGIG Agent Network, tasked with supporting the Vice President of Sales.

Further, an integral part of her professional journey involved serving Surrey Place for more than a decade, supporting children and adults living with developmental disabilities and autism as the organisation’s in-house Communications and Marketing Advisor. Another of Vasiliki’s proudest achievements is when she travelled with Special Olympics Canada as a Marketing Communications Manager responsible for showcasing the abilities of Team Canada athletes and highlighting the impact public-private partnerships have on advancing the work of the Special Olympics movement. Finally, Vasiliki has extensive experience in both provincial and municipal government, having worked with several political leaders.

Vasiliki can provide insight and advice on developing, implementing and evaluating internal and external communications plans and providing communications and marketing counsel to clients. She has an interest in how Artificial Intelligence will transform the business world including the healthcare sector.

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