If you’re looking to start and scale a successful new business venture or incorporate entrepreneurial thinking, behaviours and competencies into an existing corporation – the AIB Master of Business Administration in Entrepreneurial Management is the specialist degree for you.

Entrepreneurship is about transforming the way we think and act to create value in the world, whether as an engaged employee, inspiring leader, research pioneer, driver of social change or creator of the next ‘big thing’. As catalysts for change who shape the competitive global marketplace and have a significant impact on our global economy, entrepreneurs are more important than ever before in advancing the social and financial make-up of nations across the globe.

As an entrepreneur or soon to be entrepreneur, you’ll likely be wearing multiple hats and will need knowledge of all functional areas of a business – from marketing to operations, finance, and human resource management. In the Fast-Track MBA, you’ll have the opportunity to round out your understanding of all of these business-critical areas, as well as build capacities in your leadership and project management.

Then, you’ll have the opportunity to develop your entrepreneurial skills in the areas of digital startups, business consulting and the design of new products and services.

Graduate with one of the most well-respected qualifications globally – the MBA.

 

MBA (ENTREPRENEURSHIP MANAGEMENT) COURSE STRUCTURE 

Three stages to The Fast-Track MBA 

The Fast-Track MBA (MBA Entrepreneurship Management) encompasses 12 subjects that make up 3 nested postgraduate qualifications: a Graduate Certificate in Management, a Graduate Diploma in Management and an MBA. 

Each qualification is a ‘milestone’ towards your Master of Business Administration, and can be achieved upon the successful completion of 4 subjects in as little as 4* months each. We know that life happens, therefore if you need to exit the program early, you can still achieve a postgraduate qualification. 

*eligibility criteria applies

AIB MBA course structure

The subjects you’ll study

Your core subjects are: Leadership (First Subject), Marketing Management (Second Subject), Operations Management, Strategic Human Resource Management, Corporate Governance, Financial Management, Project Management, and Strategic Management. 

After completing those subjects, you’ll move on to your specialist units that will develop your entrepreneurial expertise for the ever-changing business world.

Leadership (First Subject)

The aim of this subject is to provide a scholarly and  in-depth knowledge of the dynamics of leadership. Topics covered include: nature and importance of leadership, leadership traits, behaviours and attitudes, leadership styles, leadership culture, ethical issues, leadership when creating change in organisations.

On completion of this subject participants should be able to:

  • Critically discuss the concept of leadership, including forms of leadership and the complementary nature of leadership and management.
  • Demonstrate understanding of the role of power and influence in relation to leadership and the importance of ethical values of a leader.
  • Identify and critically examine various personality traits and forms of intelligence impacting on leadership.
  • Describe and explain what is involved in various fundamental leadership skills including setting goals, managing conflict and motivating a team.
  • Critically analyse the role of leadership in relation to organisational culture and organisational change.
  • Apply leadership concepts and theory to professional practice in the workplace.
Marketing Management (Second Subject)

This subject discusses the importance and strategic role of marketing in today’s globalised business environment. Students learn the importance of pursuing objectives, employing appropriate resources, and investing in the future of an organisation to ensure customer satisfaction. Topics covered include: core marketing concepts; marketing strategy and planning; buying behaviour; role of marketing research; positioning; pricing; product development; placement; foundations of marketing communication.

On completion of this subject participants should be able to:

  • Demonstrate understanding of the main marketing concepts, processes and frameworks.
  • Evaluate the marketing planning process within an organisation.
  • Use marketing principles and theories to analyse work-related issues in an organisation.
  • Effectively present marketing or marketing planning recommendations.
  • Apply marketing concepts and frameworks to help improve the competitive position of an organisation.
Operations Management

The aim of this subject is to provide an in-depth knowledge of issues critical for the efficient and effective operation of organisations. Topics covered include: the concept of operations and process management; network design and capacity planning; process design; supply chain management; inventory management; resource planning; quality management.

On completion of this subject participants should be able to:

  • Demonstrate understanding of operations and process management concepts and frameworks.
  • Discuss the complexities of and relationships between supply network design, capacity planning, process design, inventory management, resource management for the supply network.
  • Critically discuss the role of operations and process management in developing efficient and effective organisations.
  • Analyse the effectiveness of operations and processes within as well as between organisations and identify improvements.
  • Apply knowledge about operations and process management concepts and recommend cost-effective improvements in a workplace setting.
Strategic Human Resource Management

The subject is designed to provide understanding of the formal relationship between the employer and the employee and of the techniques and methods aimed at making that relationship more effective so that organisational goals and objectives are achieved. Topics covered include: definition of strategic HRM; the legal environment; workforce planning, recruitment and selection; training and development; performance management; compensation.

On completion of this subject participants should be able to:

  • Discuss the concept of human resource management as a strategic function in the organisation including its impact on competitive advantage.
  • Demonstrate understanding of HR planning, job design, recruitment and selection, employee retention, performance management and the role of training, personal development, compensation and remuneration practices.
  • Understand SHRM in a global environment.
  • Demonstrate understanding of contemporary government regulations/HRM frameworks.
  • Identify work flows in organisational units including relevant tasks, roles and jobs.
  • Develop components of a basic human resource plan.
  • Apply human resource management concepts to an actual workplace.
Corporate Governance

This subject examines the development, concepts, and significance of the concepts and practice of Corporate Governance, and organisational governance within the context of organisational capacity building. Topics covered include: the governance partnership (investors, companies and directors); regulatory frameworks to ensure good governance; theory and principles of corporate governance; director capabilities and responsibilities; ethics; ethical behaviour in organisations, and corporate social responsibility.

On completion of this subject participants should be able to:

  • Demonstrate in-depth understanding of the various concepts, frameworks and practices of corporate governance and ethical behaviour in organisations.
  • Explain and critique the policy and regulatory framework of corporations.
  • Explain the impact of corporate governance and sustainability issues on the roles and responsibilities of managers, directors, stakeholders and shareholders.
  • Explain the levels and types of risk that relate to effective corporate governance.
  • Identify key corporate governance and ethical issues affecting organisational performance.
  • Apply corporate governance skills and knowledge to demonstrate autonomy, expert judgement, adaptability and responsibility as an effective business practitioner.
Financial Management

This subject aims to prepare students for effective and efficient planning and management of financial resources in organisations. The subject introduces how a manager can utilise accounting and finance systems in decision-making. Topics covered include: balance sheets, income statements, cash flow statements, financial statement analysis, basic cost management concepts, basics of budgeting, working capital and current assets management, managing inventories, time value of money and valuing bonds and shares, risk and return of financial assets, basic capital investment issues, capital structure and financing including the cost of capital.

On completion of this subject participants should be able to:

  • Demonstrate understanding of the main accounting and finance concepts used in financial decision making.
  • Discuss the relationships between costs, volume and profit in decision making.
  • Describe the importance, role and main techniques of financial management within an organisation.
  • Analyse and interpret financial reports.
  • Evaluate quantitative and qualitative information to assess risk in business decisions.
  • Value securities.
  • Apply basic accounting and finance knowledge to decision making in an actual workplace unit, department or organisation.
Project Management*

This subject provides the skills and knowledge required to successfully manage projects in service, public, not-for-profit, private and other sectors. The subject covers various practical frameworks and emerging topics including: contemporary approaches to project success; defining the project; project estimation, scheduling and strategies for reducing project duration; project risk management; managing project teams; project progress and performance evaluation; project closure and benefits realisation; project governance and ethics in project management; introduction to non-traditional project management methodologies and approaches such as agile project management and critical chain; and, overview of project management software tools.

Pre-requisites: A minimum of three AQF level 8 subjects which must include Operations Management must be completed before attempting Project Management.

On completion of this subject participants should be able to:

  • Demonstrate advanced understanding of project management principles, frameworks, and contemporary topics.
  • Critically analyse, reflect on, and synthesise complex information, problems, principles and frameworks related to project management.
  • Research and apply relevant principles and frameworks to develop innovative, ethical, and evidence-based solutions for complex project management issues.
  • Clearly, concisely and credibly communicate project management knowledge to specialist and non-specialist audiences to inform practice.
Strategic Management*

This subject provides an in-depth knowledge of the strategic management process and gives an exposure to the concepts and theories of competing in domestic as well as international markets.  Modules covered include: strategy formulation; internal and external environment; an organisation’s competitiveness; generic competitive strategies; competing in international markets; groups of businesses, diversification and strategy execution.

Pre-requisites: Three AQF Level 8 core subjects must be completed before attempting Strategic Management

On completion of this subject participants should be able to:

  • Demonstrate advanced understanding of contemporary strategic management theory, concepts and principles.
  • Demonstrate advanced knowledge of how strategy formulation & strategy implementation processes work in contemporary organisations.
  • Conduct an in-depth analysis of the internal and external environment using appropriate strategic management concepts and tools.
  • Evaluate different strategic alternatives and suggest an appropriate and ethical pathway for a business to build and sustain competitive advantage.
  • Demonstrate ability to synthesise a range of business and management concepts when undertaking strategic analysis.

Entrepreneurship

Any participant wishing to study the Entrepreneurship specialisation, must complete the compulsory subject Entrepreneurship, along with any two of the following three subjects in this category: Digital Business Startup, New Product Design or Business Consulting. 

The subject provides scholarly, practical and in-depth knowledge of contemporary entrepreneurial professional practice, the entrepreneurial mindset and how these applies to a dynamic and complex global environment. The subject uses experiential and collaborative learning to build and strengthen entrepreneurial capabilities that support an individual in identifying an entrepreneurial opportunity and developing the resource base needed to pursue it. Modules covered include: the development of 21st Century entrepreneurship; entrepreneurial mindset, cognition and career; designing entrepreneurship from opportunity identification to business modelling; and, strategic entrepreneurial growth planning. Therefore the subject provides a foundation for lifetime learning on the key life cycle stages of an entrepreneurial venture as well as how leaders can foster an entrepreneurial culture.

On completion of this subject participants should be able to:

  • Examine contemporary entrepreneurship theory and practice to create insight into enterprise growth opportunities.
  • Reflect upon, and apply contemporary entrepreneurship approaches, techniques and ethical perspectives, that develop an entrepreneur’s: leadership, mindset, capabilities and pathways to an entrepreneurial career.
  • Evaluate the entrepreneurial venture’s external environment and internal environment factors and contexts to create, formulate, hypothesise, test, and validate evidenced based decisions at key life cycle stages of the entrepreneurial venture.
  • Communicate entrepreneurship knowledge, skills and ideas to others clearly, persuasively and credibly.
Digital Business Startup

Any participant wishing to study the Entrepreneurship specialisation, must complete the compulsory subject Entrepreneurship, along with any two of the following three subjects in this category: Digital Business Startup, New Product Design or Business Consulting.

This subject will assist students in understanding how to build a digital enterprise by recognising and validating an entrepreneurial idea and converting this into a viable digital enterprise. Students will be introduced to theories and practices for validating the idea, developing value propositions, discovering market desirability and feasibility, business model development and digital brand management.

On completion of this subject participants should be able to:

  • Critically evaluate appropriate contemporary business frameworks and strategies for launching, growing a new digital business venture.
  • Apply enterprise theory to test and validate optimal digital business models for your proposed entrepreneurial activity.
  • Communicate and validate digital business strategies with identified relevant stakeholders in a clear, persuasive and credible manner.
  • Synthesise sector scholarship, audience needs, environment and opportunity to promote your proposed digital business startup.

 

New Product Design*

Any participant wishing to study the Entrepreneurship specialisation, must complete the compulsory subject Entrepreneurship, along with any two of the following three subjects in this category: Digital Business Startup, New Product Design or Business Consulting.

This subject takes the student through new product design from conception through to the launch of a new product or service. The objective of this subject is to provide in-depth knowledge of new product design from conception through development to the launch of a new product or service. The subject uses a combination of traditional and innovative approaches in new product development and design. Modules covered include: the new products process; planning for new products; generating product ideas; concept evaluation; financial analysis for new products and use of design thinking in new product design.

Pre-requisites: Marketing Management

On completion of this subject participants should be able to:

  • Demonstrate advanced understanding of contemporary new product design theory and practice.
  • Demonstrate an ability to apply innovative approaches and techniques as well as ethical perspectives throughout the development of new product design.
  • Communicate new product design knowledge, skills and ideas to others clearly, persuasively and credibly.
  • Evaluate complex business concepts and issues to deliver an evidence-based rationale for new product design.

 

Business Consulting

Any participant wishing to study the Entrepreneurship specialisation, must complete the compulsory subject Entrepreneurship, along with any two of the following three subjects in this category: Digital Business Startup, New Product Design or Business Consulting.

The subject provides scholarly and practical in-depth knowledge of the business practices, processes and management for consultants, managers and owners of consulting firms and those with expertise considering consulting as a profession. Modules covered include: Starting a consulting business including financial and legal considerations; tips on surviving the first year, which include networking, database building and digital marketing initiatives; the actual process, which includes agreements, strategies, interviewing techniques and tips, agreements and strategies; creating a consulting relationship with clients; developing effective systems including negotiating fees, billing, contracts and insurance and finally, growing the business and productivity considerations.

This subject is also highly suitable for managers using consulting services and Internal Consultants, i.e. employees who perform consulting for their organisation as a part of their role.

On completion of this subject participants should be able to:

  • Demonstrate advanced understanding of contemporary business consulting theory, process and practice.
  • Apply innovative approaches and techniques as well as ethical perspectives throughout the development of a consulting service.
  • Evaluate complex business and enterprise concepts and issues to make evidence-based recommendations.
  • Communicate business consulting knowledge, skills and ideas to others clearly, persuasively and credibly.

This subject focuses on designing, conducting and reporting of findings from a business research project. The objective of this subject is to undertake a project related to the chosen area of professional focus. Students will identify an appropriate workplace or industry related research problem or opportunity, conduct a small literature review, engage in identifying secondary data, analyse the data and present findings in a formal business research report.

Pre-requisite: A minimum of 10 MBA subjects (all AQF level 8 subjects and at least 4 AQF level 9 subjects) must be completed before attempting the Project.

On completion of this subject participants should be able to:

  • Critically examine contemporary business theory and practices related to an identified enterprise (or industry) problem or opportunity.
  • Demonstrate ability to apply innovative approaches, techniques and ethical perspectives using secondary data to the solution of an identified enterprise (or industry) problem or exploration of an identified opportunity.
  • Critically evaluate business (or industry) concepts and synthesise existing research, theory and secondary data to advise business stakeholders on business solutions.
  • Communicate evidenced-based recommendations to stakeholders clearly, persuasively and credibly.

*When scheduling your timetable, please note that some subjects have pre-requisites that must be successfully completed prior to commencing the subject.

In addition to an MBA in Entrepreneurial Management, the following specialisations are offered by AIB: Finance, Logistics & Supply Chain Management, Human Resource Management and Marketing Management.

Prefer not to specialise your MBA degree? That’s ok – our general MBA option allows you to mix & match elective courses to tailor your study program.

Multiple start dates

With the flexibility and convenience of at least 6 start dates every year, you can start your MBA when it suits you.

START DATES

Enrolment cutoff date: 06 June 2022

Enquire

Study at your own pace 

At AIB, students have the flexibility to study at the pace that suits them. With multiple intakes per year, and the ability to speed up your studies with concurrent subject learning, slow it down to make it achievable for you, and schedule breaks in as well when you need them – the Fast-Track MBA is truly flexible to your schedule. 

There are 6 MBA terms per year at AIB, with each term running for 7 weeks with a 1-week break to follow. We anticipate that you will spend around 150 hours per subject (or about 20 hours per week) to complete your MBA – but this depends on you, as everyone has different levels of experience and education. 

As the practical business school, all of AIB’s assessments are practical in nature, and we have a strong focus on authentic assessment methods. What this means is that you can base your MBA assessments on your workplace, industry or a professional scenario you’ve been in, so that your MBA learning has real world context and application. In many cases, students are able to use their assessment research and reports to enact change in their business. The assessments in our MBA include written assignments and reports, recorded presentations, case study analyses and online quizzes to name a few.

My MBA has been the single most rewarding thing that I’ve done, not only for my career but also for myself. I am now actively looked at on LinkedIn and in my field as a respected member of the customer experience community, and I’m asked regularly to speak at conferences across industry and discipline. 

Yvette Mihelic
Director Customer Experience, John Holland

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