AIB’s Online Graduate Certificate in Management (GCM) is a highly recognised postgraduate qualification. It’s specifically designed for busy working adults, so it’s delivered 100% online with interactive, bite-sized content. The GCM offers genuine flexibility, industry insights, practical skills and the support you need to achieve your career goals.

The GCM is the first stage of the AIB MBA, followed by the Graduate Diploma in Management (GDM) as the second stage and concluded with the MBA.

No. of subjects
Cost per subject
8 months
Study mode
100% online

You may be eligible for fee-help. Talk to a course advisor

Why study our GCM?

  • Enhance your business and leadership skills.
  • Learn from Industry Guest Lecturers from leading companies.
  • Instantly apply your new knowledge to your workplace or business.
  • It's 100% online, so you can study anywhere, anytime.
  • It can be completed in as little as 8 months.
  • Accredited in Australia and internationally recognised.
  • Join 16,000 students, alumni, academics and industry experts from over 90 countries.


Take the life-changing journey today

Highly achievable

For over 30 years, we've successfully supported more than 12,600 business school graduates, including more than 5,900 GCM graduates.

GCM Graduates 2018

GCM Graduates

AIB has successfully supported more than 5,900 GCM graduates.

GCM Students 2018

GCM Students

Of AIB's 5,000+ students, over 1,500 used the GCM as an entry point to the MBA. (AIB Data 2018)

I hadn’t studied for over 20 years; I hadn’t studied since I left school. With the help of the staff and the tools that are available online, I overcame that. I could study anywhere, anytime, without any problems.

Chris Lee
National Business & Reporting Analyst
Qantas Ground Services
Why study with us

You’ll study anywhere, anytime with our GCM while getting an exceptional education. Our interactive Student Learning Portal is a complete digital resource for all your learning needs, offering genuine flexibility.


Your GCM in the real world

With a focus on practical learning, everything you learn during the GCM will be relevant to real-world business scenarios. You’ll apply new knowledge straight into your workplace and see theories come to life.



Learn from the best in business

Our Online Facilitators and Industry Guest Lecturers are experts in their fields, having either years of teaching experience or practical experience from high performing businesses. You’ll gain a unique understanding of how GCM theories and principles are applied and add tangible value to your learning.


Don’t pay for things you don’t need

Our internationally recognised GCM is highly affordable as we don't have the usual expenses of maintaining campuses and lecture theatres. Instead, we invest in where it matters most – in high quality education, high calibre academic teams, student support services and AIB’s innovative Student Learning Portal.


Study anywhere, anytime

With 100% online learning and monthly start dates, it has never been easier to fit study into your life. We’ve found innovative ways to make studying subjects fit around you. Our interactive and innovative Student Learning Portal provides the resources and support you’ll need to successfully complete your GCM studies.

Got questions about the benefits of the GCM?

Talk to a course advisor

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Australian Institute of Business (AIB) is rated 4.3 out of 5 by 171 students and alumni.

Course StructureTOP

AIB's Online GCM; structured for success.

A GCM is a journey. Sometimes you take the fast-track; sometimes you need to slow down. Our flexible study options help you achieve your dreams at your own pace. You’ll study each subject over eight weeks, with assessments along the way and a week to reflect and recharge. You can choose to accelerate your career by studying up to two subjects at once when life allows, subject to meeting our eligibility criteria.

And if life’s commitments get in the way of your study, you can stop and start again when it suits you.



You can complete your GCM in as little as 8 months.


Time commitments

We anticipate that you will spend about 150 hours per subject (or about 20 hours per week) to complete your GCM - but this depends on you, as everyone has different levels of experience and education.


There for you

When you enrol with AIB, you’ll be supported by our skilful team of over 130 academic, student support and professional staff, who will be with you every step of your GCM journey. So you’ll never feel like you’re doing it alone.

GCM - The first stage of your MBA

The Graduate Certificate in Management (GCM) is an entry point and the first stage of the AIB MBA.

Graduate Certificate Stage - 4 Subjects
Graduate Diploma Stage - 4 Subjects
MBA Stage - 4 Subjects
Keeping you motivated

You’ll complete each subject over eight weeks, which contains a mix of interactive assessments, including assignments, quizzes, evaluated forum participation and exams and one week to reflect and recharge.

You will also benefit from knowing due dates two weeks before commencing each subject, so you can pre-plan your studies around your family life and work commitments.

8 Week Model Diagram 8 Week Model Diagram

*The above timeline is an example only - assessment mix may change from subject to subject.


The Graduate Certificate in Management comprises a total of four subjects, which includes two compulsory subjects; Leadership and Marketing Management. Your remaining two subjects may be chosen from Strategic Human Resource Management, Operations Management, Financial Management and Corporate Governance.

Compulsory Subjects

The aim of this subject is to provide a scholarly and  in-depth knowledge of the dynamics of leadership. Topics covered include: nature and importance of leadership, leadership traits, behaviours and attitudes, leadership styles, leadership culture, ethical issues, leadership when creating change in organisations.

On completion of this subject participants should be able to:

  • Critically discuss the concept of leadership, including forms of leadership and the complementary nature of leadership and management.
  • Demonstrate understanding of the role of power and influence in relation to leadership and the importance of ethical values of a leader.
  • Identify and critically examine various personality traits and forms of intelligence impacting on leadership.
  • Describe and explain what is involved in various fundamental leadership skills including setting goals, managing conflict and motivating a team.
  • Critically analyse the role of leadership in relation to organisational culture and organisational change.
  • Apply leadership concepts and theory to professional practice in the workplace.
Marketing Management

This subject discusses the importance and strategic role of marketing in today’s globalised business environment. Students learn the importance of pursuing objectives, employing appropriate resources, and investing in the future of an organisation to ensure customer satisfaction. Topics covered include: core marketing concepts; marketing strategy and planning; buying behaviour; role of marketing research; positioning; pricing; product development; placement; foundations of marketing communication.

On completion of this subject participants should be able to:

  • Demonstrate understanding of the main marketing concepts, processes and frameworks.
  • Evaluate the marketing planning process within an organisation.
  • Use marketing principles and theories to analyse work-related issues in an organisation.
  • Effectively present marketing or marketing planning recommendations.
  • Apply marketing concepts and frameworks to help improve the competitive position of an organisation.
Remaining Subjects
Operations Management

The aim of this subject is to provide an in-depth knowledge of issues critical for the efficient and effective operation of organisations. Topics covered include: the concept of operations and process management; network design and capacity planning; process design; supply chain management; inventory management; resource planning; quality management.

On completion of this subject participants should be able to:

  • Demonstrate understanding of operations and process management concepts and frameworks.
  • Discuss the complexities of and relationships between supply network design, capacity planning, process design, inventory management, resource management for the supply network.
  • Critically discuss the role of operations and process management in developing efficient and effective organisations.
  • Analyse the effectiveness of operations and processes within as well as between organisations and identify improvements.
  • Apply knowledge about operations and process management concepts and recommend cost-effective improvements in a workplace setting.
Corporate Governance

This subject examines the development, concepts, and significance of the concepts and practice of Corporate Governance, and organisational governance within the context of organisational capacity building. Topics covered include: the governance partnership (investors, companies and directors); regulatory frameworks to ensure good governance; theory and principles of corporate governance; director capabilities and responsibilities; ethics; ethical behaviour in organisations, and corporate social responsibility.

On completion of this subject participants should be able to:

  • Demonstrate in-depth understanding of the various concepts, frameworks and practices of corporate governance and ethical behaviour in organisations.
  • Explain and critique the policy and regulatory framework of corporations.
  • Explain the impact of corporate governance and sustainability issues on the roles and responsibilities of managers, directors, stakeholders and shareholders.
  • Explain the levels and types of risk that relate to effective corporate governance.
  • Identify key corporate governance and ethical issues affecting organisational performance.
  • Apply corporate governance skills and knowledge to demonstrate autonomy, expert judgement, adaptability and responsibility as an effective business practitioner.
Financial Management

This subject aims to prepare students for effective and efficient planning and management of financial resources in organisations. The subject introduces how a manager can utilise accounting and finance systems in decision-making. Topics covered include: balance sheets, income statements, cash flow statements, financial statement analysis, basic cost management concepts, basics of budgeting, working capital and current assets management, managing inventories, time value of money and valuing bonds and shares, risk and return of financial assets, basic capital investment issues, capital structure and financing including the cost of capital.

On completion of this subject participants should be able to:

  • Demonstrate understanding of the main accounting and finance concepts used in financial decision making.
  • Discuss the relationships between costs, volume and profit in decision making.
  • Describe the importance, role and main techniques of financial management within an organisation.
  • Analyse and interpret financial reports.
  • Evaluate quantitative and qualitative information to assess risk in business decisions.
  • Value securities.
  • Apply basic accounting and finance knowledge to decision making in an actual workplace unit, department or organisation.   
Strategic Human Resource Management

The subject is designed to provide understanding of the formal relationship between the employer and the employee and of the techniques and methods aimed at making that relationship more effective so that organisational goals and objectives are achieved. Topics covered include: definition of strategic HRM; the legal environment; workforce planning, recruitment and selection; training and development; performance management; compensation.

On completion of this subject participants should be able to:

  • Discuss the concept of human resource management as a strategic function in the organisation including its impact on competitive advantage.
  • Demonstrate understanding of HR planning, job design, recruitment and selection, employee retention, performance management and the role of training, personal development, compensation and remuneration practices.
  • Understand SHRM in a global environment.
  • Demonstrate understanding of contemporary government regulations/HRM frameworks.
  • Identify work flows in organisational units including relevant tasks, roles and jobs.
  • Develop components of a basic human resource plan.
  • Apply human resource management concepts to an actual workplace.
Strategic Management

This subject provides an in-depth knowledge of the strategic management process and gives an exposure to the concepts and theories of competing in international markets. Topics covered include: strategy development; the external environment; an organisation’s competitiveness; generic competitive strategies; competing in international markets; groups of businesses.

Pre-requisites: May normally be undertaken only after completing at least four core subjects.

On completion of this subject participants should be able to:

  • Demonstrate advanced understanding of the theoretical concepts and frameworks of strategic management.
  • Critically discuss strategy formulation and how to effectively implement strategy.
  • Critically analyse and evaluate an organisation’s vision, mission and statement of values.
  • Carry out an environment analysis using several strategic management tools.
  • Evaluate competitive strategies for various organisational settings.
  • Apply strategic management concepts and frameworks to a specific workplace setting.
  • Formulate a strategic plan for a business unit or department.

Study anywhere, anytime

Rather than expect you to fit around us, we’ve found innovative ways to make our subjects fit around you.

100% online learning

Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete your GCM with the flexibility to access your learning materials, videos, podcasts and other multimedia. You'll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.

Watch a demo Read more

Never run late for an exam again

All of our exams are delivered online with multiple start times over a 14-hour period. So you'll never run late for an exam again.


Start when it suits you

With the flexibility and convenience of 6 start dates every year, you can start your GCM when it suits you.

Start Dates

See how you can fit the GCM into your life

Talk to a Course Advisor

Affordable Course FeesTOP

Invest in your personal and professional career.

The GCM is amongst the most affordable in Australia, without sacrificing the high quality of education as our tuition is 100% online.

In addition to our very affordable course fees, we are FEE-HELP approved for students who are Australian citizens or those who hold appropriate visas. We also offer instalment options, so that the GCM remains an investment and not a liability.

You may be eligible for FEE-HELP, talk to a Course Advisor today.


2019 Course fees (AUD)
Each subject will require a textbook or eTextbook, costing between $50-$200 each

How does AIB offer such an affordable programme?

As an online provider, we don't have the expense of maintaining campuses and lecture theatres, so you won’t pay for things you don’t need. Instead, we invest in quality education and academic teams, student support services and innovative technological advancements.

Affordability that delivers what you need, not what you don't.

Request a call to discuss GCM pricing

Highly Accessible Entry RequirementsTOP

We understand that not everyone has taken the traditional route to get to where they are today, which is why your experience counts, particularly, when it comes to our practical GCM. Your experience and qualifications all form part of our entry criteria.

Ask us about your eligibility today


Applicants must have ONE of the following:

Minimum 5 years experience

A minimum of five years relevant work experience, which includes at least three years management experience, or significant technical experience.


An Advanced Diploma

An Advanced Diploma or Associate Degree (AQF Level 6) or learning equivalent to an AQF Level 6 qualification and at least three years relevant work experience.


A Bachelor’s Degree

A Bachelor’s degree (AQF Level 7) and at least two years relevant work experience.

Student Visa Holders

AIB is not a CRICOS-registered provider and is unable to enrol Student Visa holders.

Accredited & RecognisedTOP

Delivered by the Australian Institute of Business, a globally recognised institution that caters specifically to working adults, AIB's GCM is fully accredited by the Tertiary Education Quality and Standards Agency (TEQSA) within the Australian Qualifications Framework (AQF) and is internationally recognised. 

AIB's graduates are seen by employers as valuable leaders that drive business growth.

Read more about our accreditation and recognition

Here's a snapshot of our range of memberships and listings: 

  • International Association of Universities (IAU)
  • Council for Higher Education Accreditation (CHEA) International Quality Group
  • The Association to Advance Collegiate Schools of Business (AACSB) 
  • Accreditation Council for Business Schools and Programs (ACBSP)
  • Graduate Management Association of Australia (GMAA) 

Recognised & Respected


Join a global business network

The Australian Institute of Business is a truly global community with over 16,000 students, alumni, academics and industry experts from over 90 countries.


Our students stand out

The best in ASX employ the best from AIB. Our alumni work for 65% of ASX 100 listed companies. 


A rich history in education

We were Australia’s first private provider accredited to offer the full range of business degrees, including Master of Business Administration, Doctor of Business Administration (DBA) and the prestigious Doctor of Philosophy (PhD).


A trusted business school

The Australian Institute of Business was recognised in 2015 as 'Australia's Most Influential Brand' on LinkedIn, and recognised in 2016 as the third 'Most Influential Educational Brand' in the world.

Learn from leading industry expertsTOP

AIB is partnering with a series of prominent organisations to strengthen our practical linkage for our valued student community. 

Chief Human Resources Officer, Audi Australia

Chief Financial Officer, Kyocera Document Solutions Australasia

Global NetworkTOP

Study from anywhere







Join more than 16,000 students, alumni, academics and industry experts from over 90 countries. As an AIB student you’ll have access to this rapidly growing global business network.

Read More

2018 AIB MBA Alumni Insights Report (PDF)

MBA Landing - Alumni01MBA Landing - Alumni02
Connect with fellow students

Connect with fellow students while you study

You’re not alone when you study online. Join AIB’s student and alumni communities to form study groups, seek and provide support, collaborate and network. 


Zena Boakes

Learn from the best in business

Throughout the AIB MBA, you’ll have exclusive access to guest lecture videos that will bring theory to life and accelerate business performance.   

Read More

Got questions about the benefits of the GCM?

Talk to a course advisor