AIB’s online Graduate Certificate in Management (GCM) is an accredited postgraduate qualification that is highly recognised internationally.

Delivered fully online, the AIB GCM can be completed in 8 months and gives you practical skills for today’s business.

GCM Toolkits

Focused on Transforming from Manager to Leader GCM Toolkit

Focused on Business Owner’s Essentials

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Focused on Business Owner's Essentials GCM Toolkit

Focused on Transforming From Manager To Leader

Find out More


You may be eligible for fee-help. Talk to a course advisor

Why study our GCM?

  • Industry-focused practical learning for today’s business.
  • Gain strategic and leadership skills you can immediately apply.
  • Fully online, flexible and affordable.
  • Complete in 8 months, 6 start dates per year.
  • Accredited and highly regarded internationally.
  • Join over 16,000 students and alumni from 90 countries.


Take the life-changing journey today

Highly achievable

For over 30 years, we've successfully supported more than 12,600 business school graduates, including more than 5,900 GCM graduates.

3874 GCM Graduates

GCM Graduates

AIB has successfully supported more than 5,900 GCM graduates.

2100 GCM Students

GCM Students

Of AIB's 5,000+ students, over 1,500 used the GCM as an entry point to the MBA. (AIB Data 2018)

I hadn’t studied for over 20 years; I hadn’t studied since I left school. With the help of the staff and the tools that are available online, I overcame that. I could study anywhere, anytime, without any problems.

Chris Lee
National Business & Reporting Analyst
Qantas Ground Services
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Australian Institute of Business (AIB) is rated 4.3 out of 5 by 170 students and alumni.

Why the Australian Institute of Business?
  • The Australian Institute of Business (AIB) is Australia’s No.1 MBA provider*, and has over 30 years of excellence in tertiary education.
  • AIB offers the full suite of post-graduate business degrees, including Master of Business Administration (MBA), Doctor of Business Administration (DBA) and the prestigious Doctor of Philosophy (PhD).
  • AIB’s programmes are fully accredited in Australia, highly regarded internationally and industry aligned.
  • AIB has a global network of more than 16,000 students and alumni in over 90 countries.
  • In 2016 AIB was recognised by LinkedIn as the third ‘Most Influential Education Brand’ in the world.

*Source: 2017 Higher Education Statistics, Australian Department of Education and Training (provided December 2018). 

Join Australia's Largest MBA Provider*

*Source: 2017 Higher Education Statistics, Australian Department of Education and Training (provided December 2018)

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Study anywhere, anytime

Rather than expect you to fit around us, we’ve found innovative ways to make our subjects fit around you.

100% online learning

Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete your GCM with the flexibility to access your learning materials, videos, podcasts and other multimedia. You'll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.

Watch a demo Read more

Online Learning Portal

Course StructureTOP
GCM - The first stage of your MBA

The Graduate Certificate in Management (GCM) is an entry point and the first stage of the AIB MBA.

Graduate Certificate Stage - 4 Subjects
Graduate Diploma Stage - 4 Subjects
MBA Stage - 4 Subjects


The Graduate Certificate in Management (GCM) comprises a total of four subjects, which includes GCM Core subjects; Leadership and Marketing Management. Two GCM Elective subjects may be chosen from Strategic Human Resource Management, Operations Management, Financial Management, Corporate Governance and Strategic Management*.

GCM Core Subjects (Compulsory)

The aim of this subject is to provide a scholarly and  in-depth knowledge of the dynamics of leadership. Topics covered include: nature and importance of leadership, leadership traits, behaviours and attitudes, leadership styles, leadership culture, ethical issues, leadership when creating change in organisations.

On completion of this subject participants should be able to:

  • Critically discuss the concept of leadership, including forms of leadership and the complementary nature of leadership and management.
  • Demonstrate understanding of the role of power and influence in relation to leadership and the importance of ethical values of a leader.
  • Identify and critically examine various personality traits and forms of intelligence impacting on leadership.
  • Describe and explain what is involved in various fundamental leadership skills including setting goals, managing conflict and motivating a team.
  • Critically analyse the role of leadership in relation to organisational culture and organisational change.
  • Apply leadership concepts and theory to professional practice in the workplace.
Marketing Management

This subject discusses the importance and strategic role of marketing in today’s globalised business environment. Students learn the importance of pursuing objectives, employing appropriate resources, and investing in the future of an organisation to ensure customer satisfaction. Topics covered include: core marketing concepts; marketing strategy and planning; buying behaviour; role of marketing research; positioning; pricing; product development; placement; foundations of marketing communication.

On completion of this subject participants should be able to:

  • Demonstrate understanding of the main marketing concepts, processes and frameworks.
  • Evaluate the marketing planning process within an organisation.
  • Use marketing principles and theories to analyse work-related issues in an organisation.
  • Effectively present marketing or marketing planning recommendations.
  • Apply marketing concepts and frameworks to help improve the competitive position of an organisation.
GCM Elective Subjects
Operations Management

The aim of this subject is to provide an in-depth knowledge of issues critical for the efficient and effective operation of organisations. Topics covered include: the concept of operations and process management; network design and capacity planning; process design; supply chain management; inventory management; resource planning; quality management.

On completion of this subject participants should be able to:

  • Demonstrate understanding of operations and process management concepts and frameworks.
  • Discuss the complexities of and relationships between supply network design, capacity planning, process design, inventory management, resource management for the supply network.
  • Critically discuss the role of operations and process management in developing efficient and effective organisations.
  • Analyse the effectiveness of operations and processes within as well as between organisations and identify improvements.
  • Apply knowledge about operations and process management concepts and recommend cost-effective improvements in a workplace setting.
Corporate Governance

This subject examines the development, concepts, and significance of the concepts and practice of Corporate Governance, and organisational governance within the context of organisational capacity building. Topics covered include: the governance partnership (investors, companies and directors); regulatory frameworks to ensure good governance; theory and principles of corporate governance; director capabilities and responsibilities; ethics; ethical behaviour in organisations, and corporate social responsibility.

On completion of this subject participants should be able to:

  • Demonstrate in-depth understanding of the various concepts, frameworks and practices of corporate governance and ethical behaviour in organisations.
  • Explain and critique the policy and regulatory framework of corporations.
  • Explain the impact of corporate governance and sustainability issues on the roles and responsibilities of managers, directors, stakeholders and shareholders.
  • Explain the levels and types of risk that relate to effective corporate governance.
  • Identify key corporate governance and ethical issues affecting organisational performance.
  • Apply corporate governance skills and knowledge to demonstrate autonomy, expert judgement, adaptability and responsibility as an effective business practitioner.
Financial Management

This subject aims to prepare students for effective and efficient planning and management of financial resources in organisations. The subject introduces how a manager can utilise accounting and finance systems in decision-making. Topics covered include: balance sheets, income statements, cash flow statements, financial statement analysis, basic cost management concepts, basics of budgeting, working capital and current assets management, managing inventories, time value of money and valuing bonds and shares, risk and return of financial assets, basic capital investment issues, capital structure and financing including the cost of capital.

On completion of this subject participants should be able to:

  • Demonstrate understanding of the main accounting and finance concepts used in financial decision making.
  • Discuss the relationships between costs, volume and profit in decision making.
  • Describe the importance, role and main techniques of financial management within an organisation.
  • Analyse and interpret financial reports.
  • Evaluate quantitative and qualitative information to assess risk in business decisions.
  • Value securities.
  • Apply basic accounting and finance knowledge to decision making in an actual workplace unit, department or organisation.   
Strategic Human Resource Management

The subject is designed to provide understanding of the formal relationship between the employer and the employee and of the techniques and methods aimed at making that relationship more effective so that organisational goals and objectives are achieved. Topics covered include: definition of strategic HRM; the legal environment; workforce planning, recruitment and selection; training and development; performance management; compensation.

On completion of this subject participants should be able to:

  • Discuss the concept of human resource management as a strategic function in the organisation including its impact on competitive advantage.
  • Demonstrate understanding of HR planning, job design, recruitment and selection, employee retention, performance management and the role of training, personal development, compensation and remuneration practices.
  • Understand SHRM in a global environment.
  • Demonstrate understanding of contemporary government regulations/HRM frameworks.
  • Identify work flows in organisational units including relevant tasks, roles and jobs.
  • Develop components of a basic human resource plan.
  • Apply human resource management concepts to an actual workplace.
Strategic Management

This subject provides an in-depth knowledge of the strategic management process and gives an exposure to the concepts and theories of competing in international markets. Topics covered include: strategy development; the external environment; an organisation’s competitiveness; generic competitive strategies; competing in international markets; groups of businesses.

On completion of this subject participants should be able to:

  • Demonstrate advanced understanding of the theoretical concepts and frameworks of strategic management.
  • Critically discuss strategy formulation and how to effectively implement strategy.
  • Critically analyse and evaluate an organisation’s vision, mission and statement of values.
  • Carry out an environment analysis using several strategic management tools.
  • Evaluate competitive strategies for various organisational settings.
  • Apply strategic management concepts and frameworks to a specific workplace setting.
  • Formulate a strategic plan for a business unit or department.

*To qualify for the award of Graduate Certificate in Management (GCM) a candidate must complete a minimum of 3 subjects at AQF Level 8 and maximum of 1 subject at AQF Level 9. Strategic Management is an AQF Level 9 subject, all others are AQF Level 8.

GCM Elective subjects are also Core subjects in the AIB MBA.

GCM Toolkits

Are you looking for specific skillsets to suit your business or career goals? AIB offers specialised GCM toolkits to fast-track your path to success.

Focused on Business Owner’s Essentials

You’ll unlock your potential to position yourself ahead of the competition with a fully accredited post-graduate qualification targeting key success drivers for your business. You will develop the skills you need to become a strategic entrepreneur who can effectively manage resources, finances and projects to sustainably build and scale a business. Learn how to leverage your passion and technical knowledge and set your business on the path to a successful long-term strategy.

  • Develop skills to successfully establish, build and scale a business
  • Learn how to strategically manage finance, projects and human resources
  • 100% online, so you can study anywhere, anytime
  • Upskill in as little as 8 months
  • Affordable, with proven career outcomes
  • Accredited, highly regarded internationally and industry aligned
  • Join over 16,000 students and graduates from 90 countries

Subject 1 : Leadership, Subject 2: Marketing Management, Subject 3: Financial Management, Subject 4: Project Management

Focused on Transforming From Manager To Leader

You’ll unlock your potential to transform from a Manager to Leader with a fully accredited post-graduate qualification that will develop your strategic planning and leadership skills. You will learn efficient management of financial and human resources, and how to build effective teams. You will gain an understanding of strategic marketing to deliver customer satisfaction and succeed in today’s globalised competitive environment.

  • Transform from a Manager to a Leader with strategies for success
  • Learn to efficiently manage financial and human resources and build effective teams
  • Understand how to gain an edge in a globalised competitive environment
  • Fully online, flexible and affordable
  • Complete your GCM in 8 months with 6 terms per year
  • Accredited and highly regarded internationally
  • Join over 16,000 students and graduates from 90 countries

Subject 1: Leadership, Subject 2: Marketing Management, Subject 3: Operations Management, Subject 4: Project Management

Unlock your potential and accelerate your career

Talk to a course advisor

Affordable Course FeesTOP

Affordability that delivers what you need, not what you don't.

The GCM is amongst the most affordable in Australia, without sacrificing the high quality of education. As an online provider, we don't have the expensive of maintaining campuses and lecture theatres, so you won't pay for things you don't need. Instead, we invest in quality education and academic teams, student support services and innovative technological advancements. 


In addition to our very affordable course fees, we are FEE-HELP approved for students who are Australian citizens or those who hold appropriate visas. We also offer instalment options, so that the GCM remains an investment and not a liability.

For further information regarding FEE-HELP visit

Calculate your FEE-HELP repayments.

You may be eligible for FEE-HELP, talk to a Course Advisor today.


2020 Course fees (AUD)

$2,9971 per subject

$11,9881 total course cost

You may be eligible for FEE-HELP, talk to a Course Advisor today.

Each subject will require a textbook or eTextbook, costing between $50-$200 each
1. Course fees applicable as of 1st Jan 2020. Course fees for the remainder of 2019 are $2,725 per subject.
Highly Accessible Entry RequirementsTOP

Am I eligible?

To study the AIB GCM you only need ONE of the following:

Minimum 5 years experience

A minimum of five years relevant work experience, which includes at least three years management experience, or significant technical experience.


An Advanced Diploma

An Advanced Diploma or Associate Degree (AQF Level 6) or learning equivalent to an AQF Level 6 qualification and at least three years relevant work experience.


A Bachelor’s Degree

A Bachelor’s degree (AQF Level 7) and at least two years relevant work experience.


Minimum GMAT score of 550

Graduate Management Admission Test (GMAT) with a minimum score of 550 and at least three years relevant work experience.

Have you started a post-graduate qualification elsewhere?

You may be able to transfer to the AIB GCM, and may even be eligible for fee reductions.

Talk to a course advisor

Accredited & RecognisedTOP

Delivered by the Australian Institute of Business catering specifically to working adults, AIB's GCM is fully accredited by the Tertiary Education Quality and Standards Agency (TEQSA) within the Australian Qualifications Framework (AQF) and highly regarded internationally. 

AIB's graduates are seen by employers as valuable leaders that drive business growth.

Read more about our accreditation and recognition

Here's a snapshot of our range of memberships and listings: 

  • International Association of Universities (IAU)
  • Council for Higher Education Accreditation (CHEA) International Quality Group
  • The Association to Advance Collegiate Schools of Business (AACSB) 
  • Accreditation Council for Business Schools and Programs (ACBSP)
  • Graduate Management Association of Australia (GMAA) 

Recognised & Respected


Join a global business network

The Australian Institute of Business is a truly global community with over 16,000 students, alumni, academics and industry experts from over 90 countries.


Our students stand out

The best in ASX employ the best from AIB. Our alumni work for 65% of ASX 100 listed companies. 


A rich history in education

We were Australia’s first private provider accredited to offer the full range of business degrees, including Master of Business Administration, Doctor of Business Administration (DBA) and the prestigious Doctor of Philosophy (PhD).


A trusted business school

The Australian Institute of Business was recognised in 2015 as 'Australia's Most Influential Brand' on LinkedIn, and recognised in 2016 as the third 'Most Influential Educational Brand' in the world.

Learn from leading industry expertsTOP

AIB is partnering with a series of prominent organisations to strengthen our practical linkage for our valued student community. 

Chief Human Resources Officer, Audi Australia

Chief Financial Officer, Kyocera Document Solutions Australasia

Global NetworkTOP

Study from anywhere







Join more than 16,000 students, alumni, academics and industry experts from over 90 countries. As an AIB student you’ll have access to this rapidly growing global business network.

Read More

2018 AIB MBA Alumni Insights Report (PDF)

MBA Landing - Alumni01MBA Landing - Alumni02

Got questions about the benefits of the GCM?

Talk to a course advisor