10 Business Figures To Follow On Twitter

10 Business Figures To Follow On Twitter


If you are active in the social media world, you’ll know that Twitter is a fantastic medium for getting up-close and personal with the high-profile people of the world. From celebrities to everyday people, Twitter allows you to instantaneously see the updates of those you choose to follow. If you’re looking for the key business people to follow on Twitter, look no further than the below list.

1. Marissa Mayer – @marissamayer

As the CEO of Yahoo!, and previous executive at Google, Mayer has some serious power in the tech business world. If you’re looking for news about technology, and insights into how a large organisation operates, then Mayer is your next contact to follow on Twitter.

2. Steve Randy Waldman – @interfluidity

Although Waldman is not a celebrity businessman, this private investor is a genius when it comes to the finance world. If you’re looking for insights into how economics and finance operates, he is your man. 

3. Arianna Huffington – @ariannahuff

Best known for her news website The Huffington Post, Arianna Huffington is a journalist, entrepreneur and one to watch. She discusses fantastic work-related topics such as the importance of work-life balance, and is a great advocate for female leaders.

4. Richard Branson – @richardbranson

One of the world’s most well known businessmen, Richard Branson has over 2 million followers and a great Twitter feed to back him up. He tweets on the topics of business, world issues (such as global warming) as well as some humorous content from time to time. He shows us that you can be extremely successful, but still have time for communication and caring about others.

5. Bill Gross – @billgross

Founder of Idealab, Gross knows exactly what people are talking about in Silicon Valley and he shares it with his audience. Having founded 100 companies in the past 30 years – he is certainly one to follow on Twitter if you’re interested in startups and new ideas.

6. Martin Zwilling – @startuppro

As a veteran startup mentor and a blogger for many notable publications such as Forbes, HBR and The Huffington Post, Zwilling gives his audience a great insight into the startup and small business environment. He shares his advice with followers and is also an active Twitter user in responding to many questions from his audience.

7. Jeffrey Hayzlett – @JeffreyHayzlett

The former executive at Kodak has a very engaged Twitter audience hooked on his ‘thought leader’ identity. Sharing business advice, news and relevant quotes, Hayzlett is one to follow on Twitter in order to keep you on track to success.

8. Tara Hunt – @missrogue

CEO of Buyosphere, Hunt is one of the most interactive high profile tweeters to date. Discussing topics such as women in business, entrepreneurship and e-commerce, she is a fantastic follow for men and women alike.

9. Nilofer Merchant – @nilofer

As a corporate director, regular TED speaker and columnist at HBR, Merchant has a lot of things to say. Her inspirational tweets are great for those needing a push in the right direction; she encourages her audience to take action and is regularly on the topic of innovation.

10. Elon Musk – @elonmusk

After learning that Musk is the co-founder of Tesla, SpaceX and PayPal, not much more needs to be said. He is however a great contact to follow on Twitter due to his exciting updates on what is happening within his businesses and the tech world alike. For up-to-date news on Tesla and tech as a whole, Musk is your man.

What do you think?
Can you suggest any additional business figures to follow on Twitter? There are hundreds out there, so I’d love to hear who you admire and why?

This article was written by Laura Hutton on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. 

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