AIB Featured Business Boost Juice
Considered a true Australian success story, juice bar franchise Boost Juice has an inspiring business journey to share with us all. Founded in 2000 by suburban mother Janine Allis, Boost Juice now has outlets in more countries than any other juice bar in the world. The idea began when Janine visited the United States and noticed that the juice and smoothie industry was booming. When looking at the Australian market, there was hardly a juice bar to be found at that time, despite the health conscious lifestyle many Australians lived. Janine had been interested in starting her own business for some time, but it was this idea which resonated with her most. She was an advocate for living a healthy lifestyle so the thought of a fresh juice bar aligned with her passion perfectly.
Before launching straight into the business venture, extensive research on the local retail sector was undertaken. Janine studied the choices in the Australian market at the time and developed a business concept which was unique to others in the world. The vision was simple – “every customer will leave a Boost Juice Bar feeling just that little bit better”. The first store opened in Adelaide in 2000 where Janine worked not only on the strategy, but also on the day to day operations of the store. After opening a second outlet shortly after, Janine’s husband Jeff made the bold move of committing to 20 more stores, working to secure leasing and the signing of franchisees. When commenting on this business approach, Janine explained, “Boost has a can-do attitude – we don’t believe in the word ‘try’ because that means that I’ll give myself permission not to succeed. You don’t try, you just do it”.
Boost Juice credits much of its success to the ability to catch the eye of investors. Early investors in the concept include Flight Centre founder Geoff Harris, and investors Rod Young and the Besens family. There have been a number of significant investments since inception, including Riverside Company in 2010, followed by Bain Capital who bought out Riverside Company in 2014. According to Boost Juice, “each new wave of investment has enabled the business to move on to even more impressive growth goals”. The brand has experienced huge development, growing by an average of two countries and 30 stores per year for the past four years.
Today Boost Juice boasts over 350 stores worldwide, operating in 17 countries throughout Asia, Europe, Russia and the Middle East. In Australia alone, they go through 2000 tonnes of watermelons, 49 million blueberries and 3 million bananas per year. The passion for healthy, fresh juice has translated into over $2 billion in global sales since 2000 as the brand continues to diversify and offer on-trend options as the market changes. Boost Juice has won a number of awards under the leadership of Janine, husband Jeff and current CEO Scott Meneilly. The most recent include the 2015 Australian Established Franchisor of the Year and the 2015 Excellence in International Franchising award.
What do you think?
The concept of a franchise business is an interesting one in such a developed market, but I am interested to learn whether this is what you hope to achieve? What do you find most interesting about the story of Boost Juice – the growth, the simplicity of the concept, or perhaps where the idea came from? I’d love to hear your thoughts – comment below to join the conversation.
This article was written by Laura Hutton on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. The following sources have been used to prepare this article: Boost Juice; Wikipedia