AIB Featured Business Leader Simon Sinek

AIB Featured Business Leader  Simon Sinek


Described as someone who “teaches leaders and companies how to inspire people”, Simon Sinek has had quite the inspirational career himself. Born in Wimbledon, England, Sinek has lived around the world in places such as South Africa, Hong Kong and New Jersey. He earned his Bachelor in cultural anthropology, then attended City University in London with the intention of becoming a barrister, however later withdrew from the school to pursue a career in advertising.Moving to New York, Sinek commenced his advertising career at ad agency Euro/RSCG, before joining Ogilvy & Mather after several years. In 2002 however, he branched out to start his own company, Sinek Partners, which specialised in marketing consulting. What Sinek is most known for though is his writing and inspirational attitude. A trained ethnographer, he is the author of global best seller Start With Why: How Great Leaders Inspire Everyone to Take Action, and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. In his first book, Sinek discusses the power of ‘Why’, or otherwise said “the purpose, cause or belief that drives every one of us”. He argues that “if everyone knew why they do what they do, and if everyone only did the things that inspired them, the world would be an amazing place”.

Sinek is also well known for his TED talks over the past few years, having spoken three times at the idea-sharing forum. His first talk, ‘How Great Leaders Inspire Action’, is currently the 3rd most viewed video on TED.com. Aside from TED, he has commented for international media such as The New York Times, Wall Street Journal, The Washington Post, FastCompany, BusinessWeek, and is a regular contributor to The Huffington Post. His unconventional and innovative views have also seen him be invited to speak to leaders at organisations such as Costco, Ernst & Young and KPMG.

He is praised for his views on leadership, and has shared many inspirational lessons on the topic throughout his career. Speaking about his techniques, he said “I try to find, celebrate and teach leaders how to build platforms that will inspire others.” He also added “If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you’ll need their help. And two, because it’s a sign you respect people, which all great leaders do.”

What do you think?

Overall, it is clear that Simon Sinek has had a very successful career himself, and shares some wonderful lessons in leadership and business as a whole. If you’ve watched his TED Talks or read his books – what are some of the key lessons you’ve taken away? Comment below to share your views.

This article was written by Laura Hutton on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. The following sources have been used to prepare this article: 

The Art OfWikipediaTEDStart With Why, and Brainy Quote.

Image Credit: The Art Of

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