5 Reasons Your Career Could Flourish in a Small City

5 Reasons Your Career Could Flourish in a Small City

It’s easy to be attracted to the idea of a big city. Fast-paced, brightly lit – the perfect setting for your burning ambitions. But what if moving to the big city isn’t the only way to find success? In fact, small cities and regional areas can have huge advantages for your career, whether you’ve got a bright new idea or you want to advance in your current field – and here’s why.

1. Lower overheads

Perhaps you’re looking to start your own business or develop a new product. You’ve completed your business plan and you’re prepared to put in the work, but the stumbling block is often money. Even the most successful idea can take a while to break even, and if you can keep your overheads down in the start-up stage, then you’ll buy yourself time to make your plan work. Commercial rents can be one of the biggest line items for a new business, so consider a smaller city where the rents are cheaper and take some of the stress off your bottom line.


2. Higher skills demand

Smaller areas are more likely to have skills shortages, which can help a specialist shine. Rural areas are especially likely to need professionals, so if you’re struggling to make your fledgling accountancy practice stand out from the crowd in a big city, consider moving to a town instead and you may find you’re received with gratitude.



3. Networking opportunities

In a small city everyone knows everyone, which can be a blessing in disguise as it means you can leverage networking opportunities faster and earlier. Face to face networking is a powerful tool to help your career no matter where you are, but in a small city you can really leverage it to your advantage. Look around for your local Chamber of Commerce and see what opportunities it offers for networking events and training sessions. Volunteering in your local community is another great idea, as it establishes you as someone with a social conscience and gets your face out there. HR professionals agree that pro bono work can be a great asset to your career, so the equity that you put in now can pay off in dividends in very little time.



4. Faster progress

Because a lot of people start off somewhere small and then move to a big city when they become senior, motivated younger employees who remain behind get promoted into senior roles faster. Sarah Fuller, author of Job Search Beyond the Big Cities, told Forbes that working in a small town saw her become the associate director of media relations, with a multi-person team under her, at the age of 23. “I never would have gotten that big opportunity in a larger city”, she says.



5. Community need

Lastly, there’s a more altruistic reason for considering a career in a small place. Small cities need passionate, innovative thinkers who are ambitious and motivated just as much or more than big ones do. A small town can be a great place to live and raise a family, if the opportunities are there for the next generation. By staying and investing your talents into those communities you’ll be helping ensure that they thrive in the future.



What do you think?

Have you relocated to a small or big city to further your career? What career challenges did you face along the way? We’d love to hear from you! Comment to share your experience.

This article was written by Tanya Ashworth-Keppel on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. The following sources were used to compile this article: Forbes; Forbes; Department of Employment

Image credit: Shutterstock.com


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