3 Reasons Why You Need A LinkedIn Profile

3 Reasons Why You Need A LinkedIn Profile

Often it feels like there’s a new social media platform announced every month, so it’s understandable if you find it difficult to choose which to engage in. LinkedIn is commonly known as a professional networking site where your profile is essentially your online resume. Those not looking for a job can also gain some great benefits from having a LinkedIn profile, both personally and professionally. If you’re wondering what all of the hype is about, read the below three reasons as to why you should create a LinkedIn profile.

1. It’s great for networking

There are a variety of ways in which you can network online with a LinkedIn profile. At the click of a button, you can connect with like-minded professionals, colleagues, fellow alumni, competitors and more. LinkedIn is also great for industry forums and groups where you can post relevant articles and questions. It is also very effective in the education industry as students and alumni are able to connect through the school’s page. No matter where you are located in the world, LinkedIn allows for networking with no boundaries.

2. It’s educational

On any given day, you can scroll through your LinkedIn profile newsfeed and enjoy a range of business related articles. When you follow a particular page or topic, the content from that page will appear in your feed on a regular basis. You will be able to find anything from blog posts, to news and journal articles, making it a great educational resource. There is also a programme in place called INfluencers, which features posts and insights from industry leaders such as Richard Branson. Whether you’re looking to improve your knowledge or stay up-to-date with business trends – you’ll be able to learn it all on LinkedIn.

3. It offers job opportunities

If you’re in the market for a new job, a LinkedIn profile is essential. Displaying your resume online shows that you are not only up-to-date with technology; you are also interested in current business trends. In many cases, HR departments use LinkedIn as a means of scouting the best candidates for their roles. It is common for people to receive messages via LinkedIn requesting an interview, making it a very easy job search process. In addition, the job ads on LinkedIn are usually very specific, serious and often only advertised on the platform.

What do you think?

Do you believe in power of a LinkedIn profile or are you a sceptic? I’d love to hear from those on either side of the fence, and learn more about the experiences that people have had with the social media site. Comment your views below and join the conversation. 

This article was written by Laura Hutton on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. 

Image credit: Denys Prykhodov / Shutterstock.com 

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