4 Ways to Effectively Communicate Your Next Big Idea
Are you doing your best work, or are you just getting by? Are you fulfilled at the end of the day, or are you just glad the day is over? In today’s workplace, you don’t have the luxury of going with the flow. If you want to succeed and thrive, you have to do work that sets you apart.
It’s possible to produce stellar work and still go unrecognised. You can do work that is on par with the best in your field and fail to achieve the impact and resonance you know you are capable of. Ideas are often the easy part. The hard work is not having the idea, it’s shaping your idea so that it can actually be adopted and acted upon.
The key to doing so is to harness the power of your authentic voice. Whether you are an entrepreneur, a writer, a designer, or a manager building a brand, you have to understand what makes you unique, and make bold decisions that put you in your sweet spot of effectiveness. The result will not only be more impact, but also greater personal satisfaction with your work.
Todd Henry, founder of Accidental Creative and author of ‘Louder than words’, shares a few of his strategies and tactics used by standouts to make their idea resonate. Here are four for you to consider.
1. Know and utilise the through-line
With all of the discussion about the importance of knowing the “why” behind your work, there has been very little tactical advice about how to uncover and implement that knowledge on a daily basis. One of the things that brilliant contributors do is tie their ideas back to a core through-line, or central theme, that already has resonance with their intended audience. Changing your mind (and especially your behavior) requires energy, and most people loathe doing it unless they can see why it will matter in the grand scheme. Understand the core through-line of your organisation or your intended audience, the productive passion, and tie your idea back to it in a tangible way.
2. Make them the hero
Always make the audience the hero for your work. This means avoiding the temptation to put the product or message, or even you, in the role of hero. Instead, frame the idea so that the intended audience is the centre of the story. By doing this, you will help them understand how implementing the idea will have personal benefit.
3. Utilise timing to your advantage
One reason ideas fail miserably is that they are poorly timed. They are introduced into an environment that (a) is not ready for them, or (b) has no context for why they would matter. In order to avoid this, you must consider the timing of when you share a new concept or idea, especially if it’s an unexpected one.
4. Be diligent about how you share your ideas
Make your work resonate deeply. Your ideas are too valuable to let them die on the vine. They have to be tended, contextualized, and introduced with the same level of urgency and enthusiasm that you put into generating them.
And it’s not just for your day job. These strategies and tactics can apply to your passions as well. Whether it’s getting an MBA or developing the skills and knowledge to become an entrepreneur, they will serve you well in all areas.
What do you think?
Todd Henry offers some thought provoking strategies and tactics for uncovering, developing and bravely using your authentic voice to create a body of work you are proud of that resonates deeply with others, and that ultimately impacts the world. What strategies and tactics have you invested in planning and communicating your big ideas? Comment your views below and join the conversation.
This article was written by Jelena Milutinovic on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. The following sources were used to compile this article: Amazon; LinkedIn; Todd Henry
Image credit: iStock