6 Steps to Nailing Your Elevator Pitch

6 Steps to Nailing Your Elevator Pitch


Just thinking about giving an elevator pitch can be enough to make you sweat. However, crafting the perfect quick pitch does not need to be a cringe inducing endeavor. The aptly named “elevator speech” or “elevator pitch” is a concise, compelling introduction that can be communicated in the amount of time it takes someone to ride the elevator to their floor. People are busy, and being able to communicate who you are and what you do quickly and effectively will ensure that you get your most important points across, no matter how short the conversation.

Not quite ready for the elevator ride of your life? The following six steps will guide you to crafting and perfecting your pitch.

1. Describe the problem

Keep it short and make sure you address the problem you’re trying to solve. People have to have an idea of what the problem is and what the current solution is and why yours is better.

2. Get to your point

Be brief. Know what you have to say and say it first. A good elevator pitch will leave listeners interested in what you have to say.

3. Interact as much as possible

Try to use simple, common visual cues that can anchor people into what your idea actually solves.

4. Show passion

Showing emotion, direct eye contact and using short statements, gains interest with your audience and in turn will encourage them to buy into your pitch.

5. Sell yourself

In addition to passion, you should also not be afraid to show your personality to make a connection with others in your pitch. People invest in people first, then the idea.

6. There’s no replacement for finesse

Practice, practice, practice on new people every day. You can’t develop an effective pitch by yourself. Go for it!

What do you think?

An elevator pitch is a great skill to master when introducing yourself in an interview, a sales pitch or a networking event. What makes for a successful elevator pitch? I’m interested to learn what essential questions an elevator pitch needs to address. Comment your views below and join the conversation.

This article was written by Jelena Milutinovic on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. The following sources were used to compile this article: Business News Daily; Forbes and Mashable

Image credit: Mitch Dowell

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