4 Marketing and Communications Activities You Should Consider Implementing
If you visit any marketing agency, they will jump at the opportunity of pitching the list of activities you should implement to grow your business. With so many tools and tactics now available, it can be difficult to know which of those are worth your investment and which can stay on the backburner for the time being. If you’re curious about the best long-term marketing and communications activities for your business – see below.
1. Public relations
While many label public relations (PR) as ‘spin’, it is actually quite the opposite when done effectively. A good PR campaign will assist in achieving goals such as increased awareness of a brand or the growing of a positive reputation. PR also helps to build trust in your brand, as it is an endorsement from a third party rather than direct advertising. Types of activities can vary based on organisational goals, however the most common forms of PR are media releases, media gifts or samples and media events.
2. Facebook advertising
If growing your online brand is important to your organisation, the investment into Facebook advertising should be high on your priority list. Unfortunately due to Facebook’s algorithm, it is no longer an enormously effective platform for free marketing and communications activities. The good news is however, Facebook advertising comes in several forms that can be tailored to the client. It is also reasonably cost effective, with the minimum investment being $1 per day. Facebook ads assist in targeting those who are relevant to your brand, offering the ability to communicate with people based on their age, location, interests and more.
3. Building a database
If your organisation does not currently have a database of customers or potential clients – now is your time to start. Building a database allows you to contact customers directly to communicate anything from key messages to specials. Depending on your industry and audience, databases can be built in a variety of ways. These range from forms in store for customers to fill in, to an online web form with an incentive such as a competition. With a database, you can then consider email marketing – allowing you to communicate directly with those interested in your business.
4. Internal communication
Although it is often overlooked, effective internal communication is essential for the output and attitude of staff. It not only keeps employees informed of important information, it also reminds them of the strategic direction of the company and overall organisational goals. It is also a great means of communicating the achievements of staff and contributes greatly to a positive work culture.
What do you think?
Can you add any other important marketing and communications activities to this list? I’d be interested to hear what works for your organisation, and what you think needs work still. Comment below and share your views.
This article was written by Laura Hutton on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB.
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