4 Ways You Can Optimise Your Business On Google
In today’s online business environment, managing a business that is not searchable on Google is practically asking for failure. Each month, Google has over 100 billion searches on the platform – 1.17 billion of those being unique. More than half of these come from a mobile, demonstrating the importance of having both a desktop and mobile-friendly website. If you consider yourself a bit of a Google novice, you’re not alone! Use the below four points as a starting guide to optimise your business, and if you’re still confused, we highly recommend seeking professional advice on SEO.
1. Understand the meaning of SEO
To many, the acronym ‘SEO’ means very little. SEO stands for ‘search engine optimisation’, which is the process of making various modifications to your website in order to make it more searchable on Google. Search engines such as Google are designed in a way which awards certain practices (white hat) with higher ranking results, and penalises other practices (black hat) with lower ranking results. There are a number of techniques which are considered to be white hat, with the majority of these focusing on the experience of the site’s visitors instead of on ranking higher.
2. Ensure your website is optimised
Unfortunately, optimising your website is not a simple three step process which we can all follow. The good news is, there are a number of small things you can do to rank well and organically in Google Search. Google has published a fantastic guide which lists a number of white hat techniques they recommend for improving rankings. Good SEO practices include producing quality content which users want to see, and this content is likely to influence your website more than any other factors discussed in the guide. It’s also important that you do not duplicate content and ensure that the content on your website is unique to your services.
3. Leverage social media
Aside from optimising your website, you can also optimise your business in search rankings by using social media. In a nutshell, the more active that you are on social media, the larger your audience becomes. When a social media following is large and engaged, search engines look more favourably upon you and your website overall. It’s important to link back to your website in this content, so that the search engines can pick up the connection and customers are clicking through directly to your website. The more you leverage social media channels, the more you will benefit organically in Google Search.
4. Ensure your Google My Business listing is up-to-date
Google My Business is a free business listing service which “connects you directly to customers, whether they’re looking for you on Search, Maps or Google ”. This feature is especially important for businesses that rely on physical locations such as shops or frequently visited offices. When your listing is up-to-date, this feature allows customers to find you – no matter what device they are using. It gives customers relevant information such as contact details, hours of operation and allows users to review your business or services.
What do you think?
Have you come across any other ways to optimise your business on search engines such as Google? The above only touches the surface of the complicated process of SEO, however it is a great starting point for businesses that have not yet considered search rankings at all. Comment below and tell me what you think!
This article was written by Laura Hutton on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. The following sources were used to compile this article: Expanded Ramblings; Google My Business; Google
Image credit: Alexey Boldin / Shutterstock.com