5 Minutes with AIB Guest Speaker, LinkedIn’s Matt Tindale

5 Minutes with AIB Guest Speaker, LinkedIn’s Matt Tindale

As a prominent industry leader in the digital space, we were delighted to interview Matt Tindale, Director of Marketing Solutions at LinkedIn ANZ, who was a featured panelist at our Digital Marketing Forum in Melbourne last year.

What is your proudest career achievement?

While I think you get a lot out of the places you work and the clients you work with, my greatest achievement has been nurturing great talent – seeing people come up through organisations, giving them autonomy, mentoring, coaching and seeing them go on to do great things and be successful.

How does LinkedIn stay ahead in the digital space?

We plan to stay ahead through our first value, which is members first – making sure that every single thing we do has the members’ interests at heart. If we can add value to our members, then that is going to add value to our customers as well. As long as we are providing value to all 380 million people worldwide, 7 million in Australia, then that is going to provide a platform to enable our brands to engage with those people in the most positive way.

How has practical education played a role in your career?

I’ve always been someone that loves learning. It’s not necessarily about what you learn, but it’s how you learn and that thirst for knowledge. I think I’ve retained that throughout my entire career. I’ve moved around a little bit in my career; I’ve always been in marketing, advertising and sales, but I’ve gone from more traditional advertising agencies into digital.

The times that have inspired me more than any others is when I’ve jumped into the deep-end. I remember the first meeting I ever did many years ago when I first got into digital. I did not understand one word that was said in that meeting and it was the most exhilarating thing that I actually went through. It was all about learning something new, a challenge, really getting into it with feet first and learning it on the job in a practical way.

If you could share one important piece of advice for AIB students and graduates, what would it be?

It is absolutely keep learning and challenging yourself. As soon as you get complacent and stop learning, that’s when you’re absolutely going to end your career. It is so important to keep striving, learning and challenging yourself and really putting yourself in the deep-end to keep yourself fulfilled and advancing.

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This article has been constructed by Megan Baker from an AIB interview. The very best has been done to accurately reflect the thoughts and opinions of the participant. 

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