5 Minutes with AIB Guest Speaker, Simon Rossi

5 Minutes with AIB Guest Speaker, Simon Rossi

We were delighted to invite Simon Rossi, General Manager at Uber Technologies Australia, to feature as a panellist at the AIB Digital Marketing Forum in Melbourne last year. Following the forum, we sat down with Simon one-to-one to find out more about his experience in helping to lead such an innovative company.

What are some of your proudest career achievements?

One of my proudest career achievements has been the ability to work in areas that I am passionate about and that I love, and that’s really around disrupting and changing the way markets—be it office or transport—can move.

How that makes me feel being able to work in your passion means that you can bring your whole self to what you’re doing every day.

What are some of the challenges that Uber faced when entering the Australian market?

One was, and is something that all businesses face is, getting the right people into the business. Building the right team and the right culture is critical to any business’s success, so that’s always a challenge. I think also for us, Uber is really a new way of thinking about transport, and being able to change people’s perceptions of what point-to-point transport should be was probably one of the most difficult things.

Uber has a philosophy that every day we want to make the experience with our product amazing for everybody, and that starts with the push of a button and the technology to the service that you get once in a vehicle. But every once in a while, we like to amplify that experience and provide something that people will love and share ultimately. We’ve put a helicopter in the app and let people transport from A to B via a helicopter. We’ve also put ice-cream in an app and delivered it to people within three minutes. Being able to create those unique experiences that people love, they then share with their social networks and their friends, and that builds really strong brand loyalty.

What is Uber Australia’s biggest success to date?

Uber Australia’s biggest success to date I think would be the launch of Uber X. It’s a different way for people to move around the city, and I think we’ve been very successful at opening up a new market and changing the perception of what transportation should be like in your city.

If you could leave one important piece of career advice with our AIB alumni and students, what would it be?

The one piece of advice I would give to AIB alumni would be to follow and work in an area that is of great interest to them, something that they’re passionate about, something that they do enjoy and they do love. I think the ability to bring in interests to work just makes it much easier to be successful.

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This article has been constructed by Megan Baker from an AIB interview. The very best has been done to accurately reflect the thoughts and opinions of the participant. 

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