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Go backDesigned for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.
Go backGo backGo backGo backGo backGo backWith almost a decade of marketing experience, Anneliese Jackson is a passionate marketing professional passionate about telling the story of brands and what they stand for. Since 2022, she has been the Brand and Communications Manager at AIB, where she helps define and express the organisation’s identity, values and strategic voice. Before this, she built her expertise working across brands in services marketing — from HR technology to home services and education — developing a deep understanding of how to create strong connections between service-based organisations and their audiences.
Anneliese began her marketing career in London with The Work Crowd, where she also chaired the PRCA NextGen group, supporting the growth of emerging PR and communications professionals. Her skills include brand management, PR, event management, social media strategy and communications stategy, all focused on connecting brand purpose with meaningful results. Anneliese holds a double degree in Marketing and Psychology and is currently completing her MBA at AIB.
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