8 Ways To Maximise LinkedIn AIB Alumni Event Series
As Enterprise Team Lead/Education Industry Lead at LinkedIn Australia, Michael Levine has some fantastic tips to share when it comes to the highly popular social media platform. As part of the AIB Alumni Event Series presented by LinkedIn Australia, Michael captivated audiences in Adelaide and Perth last month. The events, titled ‘Grow your personal brand and maximise your business opportunities with LinkedIn’, provided valuable tips that can be implemented right away – both personally and in a business sense. For those who were unable to attend, see below for the top eight tips to maximise LinkedIn, as told by Michael.
1. Consider it as your online reputation
Whenever we search our own names, often our LinkedIn profile and image are one of the first results to come up. According to Michael, LinkedIn is “a place where you need to manage your professional brand on an ongoing basis, share thought leadership back with your network and contribute to conversations”. In person when networking, you’d actively contribute to conversations, so have the same mentality online on LinkedIn.
2. List your education on your profile
During the event, Michael showcased the thousands of AIB Alumni who have connected their profiles to their AIB programme. He explained that graduates can maximise LinkedIn by doing so as “Alumni networks are a powerful tool for students today who are looking for a competitive advantage as they go into the workforce”. This listing allows you to join the AIB LinkedIn network, and enjoy the benefits that come with it.
3. Stay informed with three key features
Michael highlighted three key features of the platform – Pulse newsfeed preferences, groups, and Influencers. If you’re interested in particular topics, whether that be for your personal brand and thought leadership, or simply for learning, you can change your settings to see particular content. In the Pulse newsfeed, this is done naturally through the algorithm, however, users can also set preferences to subject areas that they’d like to see content from. Similarly, users can join groups on LinkedIn – from Alumni networking groups to something specific like ‘engineers of Western Australia’. This is a very valuable way to build your brand and network within your speciality areas. Lastly, there is the Influencer programme, where luminaries in their field write blog articles on the platform for a LinkedIn audience. These include big names such as past AIB guest speakers Janine Allis and Ruslan Kogan, as well as entrepreneur Richard Branson and President Obama. If you want to stay informed and maximise LinkedIn for your personal interests, it is recommended that you use these three features.
4. Use keywords on your profile to attract recruiters
According to Michael, LinkedIn is currently being used as a passive candidate tool. Instead of going out and applying for jobs, an increasing amount of recruiters and HR professionals are using LinkedIn to search. He said, “When we talk about building our profiles, keywords – as opposed to buzzwords – become a critical part of how we think about our profile in order to be found for job opportunities”. Consider keywords that will be found within job descriptions in your industry and feature them throughout your profile.
5. Build your business’ reputation through employees
An interesting new feature that helps to maximise LinkedIn for business is ‘LinkedIn At Work’. Michael explained that the feature is all about having your employees share the news of the organisation with their networks. In a PR sense, instead of writing a press release and hoping it gets picked up by media, employees are now encouraged to share the release with their networks – often resulting in many more views. “If you start to get that employee advocacy, people sharing the information and acting as a representative for the brand that they work for, it has an amplification effect,” Michael said.
6. Populate your profile correctly
While this tip may sound basic, it is very important when looking to maximise LinkedIn profiles. Michael encouraged the audience to have a profile picture, stating, “profiles that have a picture are 14 times more likely to be viewed”. He advised that it does not have to be a professional headshot, but it should also not be a ‘selfie’ or an image where others are cropped out. Aim for a plain background, smiling and looking how you would like to be seen in a job interview environment. In addition, don’t overlook your headline. Instead of simply writing “Student at AIB”, sell yourself and make people stop and look at your profile. This includes more information such as, “MBA or BBA student at AIB with an aspiration to XYZ”, or a tagline such as “passionate about investing in people”. Think about the keywords and what is going to have the most relevance to you.
7. Don’t write your summary in third person
Many people make the mistake of writing their summary in third person – for example, “Michael Levine is a passionate and dynamic marketer. He strives to achieve…”. He said, “I always recommend writing in the first person, being authentic, and using this as an opportunity to highlight all of those relevant keywords”. This opens you up to a much bigger conversation because as you’ve included the keywords, and you seem more genuine and approachable.
8. Consider re-ordering your profile
As one last tip, Michael suggested re-ordering your profile in order to maximise LinkedIn for your specific goals and purpose. Most people leave it on the standard setting, but given the fact you may be a current student, it is suggested to bring the education section to the top and then list work experience under that.
What do you think?
What was the most valuable tip you have taken away from Michael’s advice? I’d love to hear how you maximise LinkedIn currently, and how this article has prompted you to change the way you think.
This article was written by Laura Hutton on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB.