Entrepreneurship Beyond Tomorrow

Entrepreneurship Beyond Tomorrow

This article questions what the profile of an entrepreneur will be beyond 2022, and how they might influence the world as we know it.

Read more
Customer Engagement – The Key to a Sustainable Future

Customer Engagement – The Key to a Sustainable Future

Non-transactional customer engagement, and customers becoming co-creators of brand identity and community, are among the emerging consumer roles necessary in ensuring sustainability.

Read more
Dealing with Market Trends: Why Firms Often Fail to Keep up with Market Innovation

Dealing with Market Trends: Why Firms Often Fail to Keep up with Market Innovation

While many companies will consider innovation at some stage, why is it that so many of them get blindsided by their competitors innovating?

Read more
A Case for Environment Friendliness Ratings

A Case for Environment Friendliness Ratings

Such diversified renewable energy sources as hydro, solar, geothermal, wind, and ocean offer opportunities for green energy. However, the level of green credentials varies.

Read more
The Dark Side Of Social Media And Influencer Marketing

The Dark Side Of Social Media And Influencer Marketing

Recent backlash against some of the most popular social media influencers has raised ethical concerns among marketers about the practices of influencer marketing.

Read more
Emerging Trends to Enhance Agritourism Promotion

Emerging Trends to Enhance Agritourism Promotion

Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertainment and recreation of the tourists.

Read more
Influencer Marketing is Big Business: Lessons to Date and Future Directions

Influencer Marketing is Big Business: Lessons to Date and Future Directions

What is influencer marketing, why is it so effective, who is using it, what have we learned to date about using it as a marketing tactic, and what does its future look like?

Read more
Sustainable Marketing – Now or Never.  

Sustainable Marketing – Now or Never.  

Why is Sustainable Marketing, a trend that emerged some time back, still relevant? A simple answer is that sustainability efforts have mostly failed!

Read more
Consumer-Driven De-Growth Trends: A Call for Marketing Paradigm Shift?

Consumer-Driven De-Growth Trends: A Call for Marketing Paradigm Shift?

Despite being considered as a controversial approach by many, the real goal of de-growth is not reducing growth, but rather promoting the type of growth which helps the environment.

Read more