AIB Review

This article questions what the profile of an entrepreneur will be beyond 2022, and how they might influence the world as we know it.

Non-transactional customer engagement, and customers becoming co-creators of brand identity and community, are among the emerging consumer roles necessary in ensuring sustainability.

While many companies will consider innovation at some stage, why is it that so many of them get blindsided by their competitors innovating?

Such diversified renewable energy sources as hydro, solar, geothermal, wind, and ocean offer opportunities for green energy. However, the level of green credentials varies.

Recent backlash against some of the most popular social media influencers has raised ethical concerns among marketers about the practices of influencer marketing.

Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertainment and recreation of the tourists.

What is influencer marketing, why is it so effective, who is using it, what have we learned to date about using it as a marketing tactic, and what does its future look like?

Why is Sustainable Marketing, a trend that emerged some time back, still relevant? A simple answer is that sustainability efforts have mostly failed!

Despite being considered as a controversial approach by many, the real goal of de-growth is not reducing growth, but rather promoting the type of growth which helps the environment.