5 Strategies To Get Your Business Noticed
Starting a business can be easy, but staying in business can be very difficult given that customers have so many choices of where to spend their money. So when you’re in the early days of your business, or even just thinking about starting a business, one of the most important questions you must ask yourself is: What are you going to do to set your business apart? Start with these philosophies for getting your business noticed.
1. Focus on listening
This may sound simple, but for many, it can be hard to do. If you’re a budding entrepreneur, get a good start by conducting more market research than you ever thought possible. Go out and talk to people, and actively listen to what they share with you.
If your business is already up and running, when was the last time you asked your customers directly: How do they like your product? Are they happy with your service? Are you doing a good job? You may be surprised at the feedback and insights you receive. It’s important to take the time to ask your customers the right questions, ask often, and listen and learn from the responses. It’s all about continuous improvement.
2. Solve a problem
As long as consumers have problems, they will always search for solutions. People will always look for better, faster and smarter ways to accomplish everyday tasks. Therefore, the best products, services, inventions and new technologies are the ones that fill a gap in the market and solve a problem. Focus on a specific kind of challenge in the marketplace, plan your timing and execute the right promotional strategy. Not only will this speak to the market’s pain points but it will focus your messaging as well.
3. Communicate how you are different
Once you identify how you’re going to differentiate your business, your marketing messages and promotion efforts should be centred on communicating this both clearly and interestingly. But don’t make it all about you and what you can offer – make it about the consumer and how solving the problem will benefit them. Stick with it, because building a brand takes time and patience. The payoff is what differentiates those who excel from those who dwindle in this big marketing game of acquiring market share.
4. Provide excellent service no matter what
In this digital age, word of mouth is still one of the most powerful forms of marketing. A memorable brand experience is conversation-worthy, and every single person your business connects with could share their experience with their friends, their family members, colleagues or entire networks online. Whether an influencer’s audience is small or large, they can reach potential customers via their networks that your business may not be able to. When you make a promise as a business, keep it. Do exactly what you say you will do. There is reward in value-add actions such as returning a phone call when you say you will or offering a free product or service trial.
If you already have a customer base, do your research and find your biggest fans – those who are loyal, have shared positive feedback with your business or engage with you regularly online. Build mutually beneficial relationships with them with the intention to lead to public advocacy. If your business is still fairly young, consider reaching out to influential people in your target demographic who could benefit from what you have to offer.
5. Play the long game
Does slow and steady win the race? It can. Focus your attention on investing time and energy into initiatives that can deliver for you long-term, rather than only looking for quick return on investment. In the early days of a business, a combination of both is best. Play the long game by building relationships that will last, getting to know your customers and be willing to learn along the way.
What do you think?
It’s not easy being different. How have you made your business stand out? I’d love to hear you strategies and techniques for making your business stand out from the crowd. Comment your views below and join the conversation.
This article was written by Jelena Milutinovic on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. The following sources were used to compile this article: Entrepreneur, Inc.; Hospitality Magazine; Small Business Trends and Startup Nation
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