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The AIB MBA

Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.

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Pieter, AIB Graduate

Core Subjects

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  4. Core Subjects

The AIB MBA is made up of 12 subjects across three nested awards: the Graduate Certificate in Management (GCM), the Graduate Diploma in Management (GDM) and the Master of Business Administration (MBA).

There are 8 compulsory core subjects, plus the final Project subject, that every MBA student completes as part of the program. These subjects lay the foundation for your learning experience, equipping you with essential business knowledge and practical skills that are relevant across industries. They also ensure you meet the full academic requirements for the MBA qualification.

The core curriculum is structured to blend theory with practical application. You’ll learn how to apply concepts in real-world business scenarios so you can immediately start translating your learning into better outcomes at work. Throughout each subject, you’ll also develop critical skills such as problem-solving, analytical thinking, communication and ethical decision-making

Leadership and Strategic Management are the first and second subjects in the MBA. From the third subject onwards, you can progress through the remaining core subjects in the order that suits your schedule and goals.

The Final Project is the capstone of your MBA journey, enabling you to integrate and showcase the expertise developed during the program. Therefore, this subject is designed to be completed last.

Core subjects

Leadership (first subject)

Leadership offers a practical and reflective look at what it means to lead in contemporary organisations. You’ll explore key leadership theories, assess your own leadership style and develop strategies grounded in ethical practice. 

Strategic Management (second subject)

Strategic Management provides a comprehensive introduction to the strategy process, from analysis through to execution. You’ll learn how to evaluate both the internal capabilities and external pressures facing an organisation and how to use strategic frameworks to make sustainable business strategies. 

Marketing Management

This subject discusses the strategic role of marketing in today’s globalised and digital business environment. You’ll gain the skills to analyse the market context in which a business is operating, segment target audiences and develop marketing strategies that effectively create customer value.

Strategic Human Resource Management

Strategic Human Resource Management prepares you to navigate the complexities of modern, diverse work environments. You’ll gain a comprehensive understanding of HR theory and practice, enabling you to evaluate, design and communicate HR strategies that align with organisational goals.

Operations Strategy and Management

In this subject, you’ll gain an in-depth understanding of strategies essential for managing operations in diverse sectors. You’ll critically analyse operational challenges and develop practical, innovative solutions to improve efficiency and effectiveness in various organisational contexts. 

Financial Management

Financial Management focuses on the practical application of financial concepts to organisational decision-making. You’ll learn how to analyse financial statements, identify trends, use tools to inform decisions and communicate financial insights effectively. 

Project Management

The Project Management subject equips you with the critical skills and knowledge needed to successfully manage projects through every stage of their life cycle. You’ll learn to apply project management principles and frameworks to real-world challenges across service, public, not-for-profit and private sectors. 

Corporate Governance

This subject examines the practice of corporate governance and organisational governance within the context of organisational capacity building. You’ll be equipped to ensure that governance structures align with ethical standards, meet stakeholder needs and contribute to organisational growth. 

Project (final subject)

Project represents the final milestone in your MBA journey, allowing you to leverage the skills and knowledge gained throughout the program to tackle a real-world business challenge. You’ll select a relevant research problem, review theories and frameworks, analyse secondary data and present your findings in a formal business research report that you can use to drive change within your workplace. 

Explore our diverse range of elective subjects.

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