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The AIB MBA

Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.

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Elective Subjects

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  4. Elective Subjects

The AIB MBA is made up of 12 subjects: 8 core subjects, 3 elective subjects and the final Project subject. You should undertake all core subjects before attempting any elective subjects as this will give you a well-rounded foundation on which to build. All subjects are industry-focused and are delivered 100% online through our innovative Student Leaning Portal. 

We’re committed to providing an MBA experience that supports your individual aspirations. With 17 diverse elective subjects to choose from, you have the flexibility to personalise your learning journey. These subjects are designed to complement your core studies while diversifying your skills. 

If you undertake a general MBA, you have the flexibility to choose any 3 of the available elective subjects that suit your area of expertise or interest. If you undertake a specialised MBA, your 3 subjects will be set for you, to ensure you meet the demands of your specialised area. 

Browse our diverse offerings below to find subjects that inspire and challenge you. 

Elective subjects

Artificial Intelligence for Business

This subject provides an essential overview of how AI is transforming today’s business landscape. You’ll gain an understanding of AI concepts, exploring the capabilities, limitations and ethical challenges. You’ll be equipped to analyse how AI can address strategic needs across different business functions and develop strategies for effective AI deployment.

Business Analytics for Managers

Business Analytics for Managers explores how data-driven insights inform business decisions across strategy, operations and tactics. You’ll research analytical methods and frameworks and justify approaches for real-world deployment while considering capabilities and limitations.

Business Consulting

This subject offers in-depth knowledge of business practices and process for external consultants, owners of consulting firms or those wanting to run a business consulting enterprise. You’ll develop an understanding of the consulting process, evaluate complex business concepts and effectively communicate recommendations.

Consumer Behaviour

The subject assesses the influence of various factors in consumer decision making and customer experience in order to create effective marketing strategies. You’ll analyse the various factors affecting purchasing behaviour and apply these insights through customer journey mapping, effective marketing strategies and create recommendations to enhance customer experience.

Corporate Finance

Corporate Finance builds on foundational knowledge from Financial Management and focuses on the financial decisions that influence firm value. You’ll examine capital investment projects, debt and equity, security valuation, dividend policy, and mergers and acquisitions. You’ll apply financial theories to real-world contexts to make ethical recommendations that support sustainable organisational value.

Cyber Security for Managers

Cyber Security for Managers provides in-depth insight into the increasing danger of cyber attacks and how best to prevent or mitigate damaging outcomes. The subject outlines attack sources, risk factors, manager responsibilities and policy design. This is not a technical subject on the workings of attacks but a management approach to cyber resilience, disaster planning and recovery methods.

Digital Marketing

This subject offers a comprehensive understanding of digital marketing and its increasingly important role in how organisations connect with customers and other stakeholders. You’ll learn how to analyse key metrics, conduct digital marketing audits and develop ethical marketing strategies to support positive brand experiences.

Entrepreneurship

Entrepreneurship analyses the key stages in the life cycle of a venture, from opportunity recognition through to growth and sustainability, while examining the drivers of entrepreneurial culture. Through experiential and collaborative learning, you’ll build entrepreneurial capabilities in a range of organisational or independent contexts.

Financial Markets and Institutions

This subject explores the features of modern financial and monetary systems, through the complex institutions, markets and securities that shape them. Using contemporary theory and frameworks, you’ll critically analyse issues relating to financial markets and institutions to plan an ethical, evidence-based report.

Global Supply Chain Management

This subject explores how organisations across sectors collaborate with local and global partners to build competitive and resilient supply chains. You’ll examine key frameworks that shape supply chain strategy, with a focus on creating long-term value through adaptability, innovation and digital integration.

International Business

International Business examines how organisations operate across national borders, with a focus on the role of multinational firms. You’ll explore how institutional factors such as regulations, cultural norms and economic conditions influence business performance, and learn how to apply international strategies that support growth and competitiveness in global markets.

Investment Management

Investment Management covers core concepts such as modern portfolio theory, diversification and pricing models, as well as macroeconomic and industry analysis. The subject supports the development of skills to critically assess investment strategies and communicate insights that inform professional financial practice.

Managing Change

Managing Change explores the considerations of organisational change across a range of contexts. You’ll examine key theories and models of change, assess how individual, organisational and broader environmental factors shape the change process, and develop strategies for managing change in ways that consider ethical, stakeholder and global perspectives.
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Managing People in a Global Context

This subject examines how globalisation shapes human resource management in multinational enterprises. You’ll develop a strong understanding of international HRM concepts and analyse practices across diverse cultural and organisational settings, while also exploring contemporary trends and ethical considerations to design business-aligned HR strategies.

New Product Design

This subject takes you through the process of new product design, from initial concept to the launch of a new product or service. You’ll gain in-depth knowledge of both traditional and innovative frameworks used throughout the design process and learn how to apply them to create ethical and evidence-based product solutions.

Organisational Learning and Development

This subject explores contemporary approaches to organisational learning and development. You’ll learn to diagnose learning needs and gain practical skills in designing, implementing, and evaluating initiatives aligned with strategic goals. It also examines how effective learning and development contribute to building human capital and sustaining competitive advantage.

Procurement and Global Logistics Management

This subject explores how to design and improve procurement and global logistics systems, with a particular focus on operating effectively during times of uncertainty. You’ll examine key logistics components such as customer relationships, warehousing, packaging and transportation and learn how they interact to form a resilient logistics network.

Explore the comprehensive core subjects that make up the AIB MBA.

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