Whether you’re a seasoned marketing professional, a business owner, or just simply interested in the world of marketing, our Marketing category has something for you. Our expert writers cover a range of topics related to traditional and digital marketing, providing valuable insights to help you improve your marketing campaigns to achieve your business goals. Stay up-to-date with the latest trends and developments in marketing by exploring our marketing articles today.

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How an MBA could help you become a Product Manager
05 Aug 2025

How an MBA could help you become a Product Manager

Want to become a product manager and wondering if an MBA is the right step? The AIB MBA offers a solid foundation in leadership, strategy, marketing and cross-functional collaboration. In this blog, we explore how the AIB MBA can prepare you for a successful product management career.

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B2B marketing insights with Natalie Truong of Mercer
30 Jul 2018

B2B marketing insights with Natalie Truong of Mercer

In partnership with global consulting firm Mercer, B2B Marketing Leader Natalie Truong will be lending her expertise to AIB as an Industry Guest Lecturer.

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4 qualities every marketing professional should possess
26 Apr 2016

4 qualities every marketing professional should possess

Whether you’re considering a career in marketing or are looking to further develop your skills, see our list of the top characteristics and qualities marketing professionals should possess.

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